Research On Influencing Factors Of Information Transmission Efficiency In Weibo

Nowadays,the advent of the Internet era has not only triggered the emergence of new media forms,but also triggered a big explosion of information.Since China entered the era of web3.0 centered on"application services",the development of mobile Internet has become more mature,and the number and enthusiasm of netizens have skyrocketed,which is not related to a new media social networking site-Weibo.Use Weibo people to transmit information,socialize,get news,and even self-marketing and product promotion.The fissile propagationI mode of Weibo has caused the information to explode,which is why Weibo is so hot.Controlling the quality and efficiency of information dissemination in the fissile information dissemination mode is the core issue of Weibo,and it is worthy of our attention and discussion.By sorting out relevant literatures at home and abroad,scholars'research on information dissemination efficiency mostly focuses on advertising promotion or news platforms,and lacks research on social platforms,especially the efficiency of microblog information dissemination.Therefore,based on the integration of the information dissemination efficiency model and the information communication theory in the advertising industry and the news industry,I have defined the concept of Weibo information dissemination efficiency in this paper,and believe that th e efficiency of Weibo information dissemination is the dissemination effect of information.The ratio of the amount to the amount of information publishers.At the same time,drawing on the idea of ontology theory of information dissemination,synthesizing the research results of predecessors,st:arting from the four elements(source,channel,inform ation,and information)involved in the process of information dissemination sum med up the factors affecting the efficiency of information dissemination including user awareness,Activity,personal power,user type,information presen tation,content form,number of words,link.This paper introduces the amount of fan,the forwarding of information,and the amount of information dissemination as a mediator variable,constructs the theoretical model of this research,and puts forward the theoretical hypothesis of this research,The Python technology was used to collect the requi.red data.The structural equations of this research model were analyzed'After a large number of data verification,the influence of six factors on the information transmission efficiency was provecd.Other possible factors were discussed and analyzed.Based on the research results,this paper proposes how to promote the efficiency of information dissemination on the Weibo platform.It is expected to stimulate more users to use Weibo,and the use of Weibo can achieve the purpose of efficient information dissemination.In addition,the research m.ethods used in this paper include literature search method,web crawler technology,information measurement method,structural equation m odel and so on.Different from previous studies,this study introduces the concept of user fan volume when measuring the efficiency of information dissemination,and from the perspective of infiformation dissemination ontology when looking for influencing factors,this is the innovation of this paper.