The Design And Implementation Of We Chat Business Hall For A Provincial Branch Of China Mobile

The mobile Internet industry has reached a stage of rapid development.The competition in the mobile communication industry is becoming more and more fierce and the market competition is becoming more intense.With the construction of 4G/5G network,the speed of network is faster and faster,and the popularity is wider and wider.The integration of Internet and mobile Internet tends to rely on 4G and 5G technology.A consumer industry chain around mobile terminals is becoming clearer and clearer.This not only means a new change in consumption mode,but also means a shift to modern enterprises.The torture of new ideas of dynamic marketing will also give birth to a number of new leading enterprises and a new industrial model.As the most popular communication tool nowadays,Weixin has a great influence in a wide range of people.Building the electronic business hall on the Weixin platform through Weixin public account plays an extremely important role in expanding the influence of China Mobile's electronic channels.The mobile application will be the future business support anytime,anywhere.Based on the current background,in order to adapt to the development trend of mobile Internet and market competition,a mobile provincial company will build a mobile Wechat business hall system according to the business needs and technical planning,which will be based on the current CRM,BOSS and other core systems,combined with the characteristics of intelligent terminals,expand the support capacity of marketing services,and improve customer perception.The construction of Weixin Business Hall is the embodiment of the active marketing and service mode adopted by the province's mobile.It is also the supporting means to enhance the mobile service capability.As a new electronic channel developed in the mobile Internet,it is a complement and innovation to the traditional electronic channel,with a view to creating a more complete electronic channel.Self service system to enhance internal and external customer satisfaction.The platform uses the mainstream lightweight framework of the Internet,including: front-end and back-end development framework,caching technology,distributed messaging technology,session sharing,distributed database technology,business functions include: account binding,business query processing,business unsubscribe,preferential activities,card / terminal sales,intelligence Customer service,the project also has innovations in business functions,such as: reminder services,flow control management,request call monitoring,greatly improving the user's operability,system maintainability,user experience perception.The author has participated in the research,requirement analysis,design and development of the core module of the system(the implementation of flow control and management / the implementation of request call link monitoring).At the same time,the author has also studied other functions of the system.Through the system test results,it is concluded that the system meets both the function and performance requirements.The paper will introduce and analyze the whole system in detail and in depth.