Pharmaceutical KOL Identification System's Design And Implementation

In recent years,key opinion leaders in various fields have become hot topics.Whenlooking for key opinion leaders in the industry,they can use their influence to promote products.They have a longer-term and deeper involvement in certain types of products than other ordinary people involved,have a better understanding of products,have unique insights into future trends,and have a wider source of information,more knowledge and more experience.They are a group of public opinion and information dissemination centers that have a strong appeal to others.This paper studies the key opinion leaders' identification of medical topics in the field of life sciences.Through the current status of medical field in recent years,previous research results and theoretical models,the feasibility of the system in terms of market and technology is proved.The system obtains through the publicly collectable webpage data,and then standardizes and extracts data.During the process of using the natural language processing technology to identify the named entities,the Chinese word segmentation is performed.After the target results are obtained,the data of the standard words are matched.Data that does not exist is added,and existing data is updated.Finally,each parameter index is quantitatively scored,and the comprehensive score of each doctor is calculated according to the general method of the industry,and the potential doctor is obtained as a key opinion leader.The result can be extended to the market and sales personnel to better promote the pharmaceutical company's product.