Research On Creative Expression Techniques Of Thai Advertisements

Since 1995,Thai advertisements have won many international awards.Therefore,Thailand is also known as a "high-level creative country" and enjoys a high reputation in the world.In fact,not only the advertising professionals recognized the Thai advertising,the audience is also well-received.Upload the video on the website of the Thai advertising is able to acquire vast amounts of hits and consistent high praise,at present China has also emerged a large number of micro letter give priority to in order to recommend good Thai advertising public,many people will even watch Thai advertising as a form of recreation,not only take the initiative to search on the website,also to share it which was excellent in his opinion,these acts made Thai advertisements widely spread.Thai film and television advertising can always leave a deep impression on people and capture the hearts of major advertising professionals and ordinary audiences,and its success is mainly due to its unique creative expression methods.For uploading this study five AD on the website of the Thai advertising works,collected 268 AD as the research sample,through the empirical study of advertising creative expression,from the visual image,hearing image ads,copywriting and plot design analyze four aspects of creative expression,to explore the different styles of different products advertising and advertising on the creative expression using preferences,this article also analyze the differences of creative expression techniques in Thai advertisements of different years,finally probe into the use of creative expression between the collocation situation,in order to have better understanding on it.The study found that Thai film and television advertisements prefer humorous,story-oriented and civilian expression methods,and pursue the establishment of emotional resonance with the audience.There are differences in the use of creative expression techniques in advertisements with different styles and products,but generally speaking,they all pursue the establishment of emotional connection with the audience.In recent years,Thailand's advertising techniques are quite different from those used in the past,including the choice of shooting scenes,audio-visual and plot design.The study also found that there are differences in the use of each creative expression methods in the collocation,therefore,in the use of Thai advertising creative expression methods,but also to master its collocation skills.In the end,this paper puts forward some Suggestions on the advertising production in China.In terms of creative expression methods,it is necessary to pay attention to the stories of ordinary people.At the same time,empathy should be used instead of reasoning.In terms of thinking,we should change the result-oriented thinking mode,pay attention to the design of advertising creativity,and achieve better communication effect.