Research On Action Strategy And Supervision Mechanism Of Anchors In The Field Of Network Live Broadcasting

With the rapid development of network broadcast industry,network anchor has become the most popular emerging profession.However,the rapid development of network broadcast industry is accompanied by various contradictions and risks,such as the profit distribution,labor relations and occupational security conflicts between network broadcast platform and network broadcast platform.Labor disputes,contract disputes and income distribution conflicts between network anchors and brokerage companies;The vicious competition between web celebrity anchors(mutual blackness),and the hierarchical contradiction between the internal network celebrities and small and medium-sized web celebrity anchors;Coordination of network anchors and fans.In particular,malicious hype by platforms and anchors and vulgar live broadcast content have a profound impact on the order and norms of the live broadcast market,and also have a negative impact on social life.This paper will take the network hosted action strategy as the core,analyze the interaction between the subjects in the network live broadcast field,and provide the basic reference for solving the social out-of-order problem caused by the network live broadcast.In this paper,first of all,this paper introduces the current situation of network anchor career development,the development process of network direct broadcast industry and the supervision status of network anchor.Then,based on the theory of Bourdieu field,this paper analyzes and studies the four sub-field "host-platform" field,"host-broker" field,"host group" field,"host-audience" field,and the various action strategies in-depth analysis constitute the main part of this paper.(1)in the "anchor-platform field",the essence of the relationship between anchor and platform is based on the former's cultural capital's investment and dependence on the latter's economic capital.At the same time,in the face of the contradiction of interests,the two will also form conflicts.(2)in the "anchor-brokerage field",there is a cooperative relationship between anchor and brokerage company,which includes both the cooperation of cultural capital conversion to cultural capital and the cooperation of brokerage companies.The conflict between cultural capital and social capital;(3)in the "anchor group field",homogeneous capital types are characterized by capital conflict,hierarchical and asymmetric relationship and structural situation;(4)in the "anchor-audience field",two sub-fields are further divided into "anchor-general audience field" and "anchor-commercial audience field",the former being both sides.Dominance,dominance and deviance,the latter being cooperative relations and behaviors.Through the analysis of the action strategies of network anchors,the professional behaviors and social communication modes of network anchors are further understood and understood,so as to provide basic knowledge for guiding and supervising anchor behaviors and advocating the transmission of positive energy in the network society.