Empowerment And Disempowerment:On The Network Onlookers In The Social Media Era

Public opinion is the skin of society,a barometer of public will,and online public events reflect public opinion.In the social media era of technological empowerment and awareness of individual participation,the lyrics gradually penetrated into various fields of social life,covering everything from social development to daily life.Due to the problems in the process of social development and the characteristics of lyrics,the positive and negative attitudes of the public opinion field are intertwined and the overall situation is stable.In recent years,lyric events on the Internet have come and gone,and the discussion brought about by public topics has become intense.In the case of Yu Huan killing the men insulting his mother,the Shandong vaccine case,the Changsheng Bio-techonology vaccine incident all involved important topics of people's livelihood and safety,which triggered continuous public attention.And with technology and society as the soil,in the process of network onlookers,self-empowerment and group power are intertwined,individual agenda and media agenda interact,and the role of individuals in social public opinion events is continuously expanded.Based on the theory of "empowerment",this paper cuts through the network public opinion events,analyzes the network of the social media era by analyzing the literature,the case analysis method and the research on the network public opinion data,and analyzes the empowerment and detour in the onlookers.The reason,mechanism and result of the right.Based on the theory of weighting,social media's empowerment mechanism for network onlookers: self-level participation consciousness awakening,group level relationship network reconstruction,and social level interaction reinforcement.The right to go is due to the interest-oriented false news in the Internet era,the reversal of public opinion under the explosion of information,and the crisis of trust in government agencies.The author puts forward suggestions on how to ensure that the network onlookers continue to play a positive social supervision role and how to avoid the issue of power removal.