The Images Of Of Chinese Four First-tier City From Global Social Media

Beijing,Shanghai,Guangzhou and Shenzhen are the first-tier cities of China which took the lead to development.As the windows for the world to know about China,all of the four cities share the high opening degree.In the long process of opening and development,unique city characteristic and defining role have been formed for those four cities respectively,that is,Beijing is the political center,Shanghai is the vogue metropolitan,Guangzhou is the business center and Shenzhen is the city for innovation.Twitter is a influential overseas social media for its large amount of users and wide cover range.Taking a deep research into the information dissemination of representative China cities makes it possible to investigate the impression that China first-tier cities left to the foreign netizens.The propagation law of the city image in the social media can be explored and according to the functional orientation of each city,methods to give full play to their features can be discovered and some suggestions can be proposed for the international communication of China cities.In this paper,web crawler and manual coding were adopted as the research method.Twitter information was crawled with the key word of Beijing,Shanghai,Guangzhou and Shenzhen respectively.Word frequency analysis software was used to describe the communication key word in social media.After the manual treatment,random sampling and double coding,the content analysis of 1200 texts was accomplished.At last,the main topics,relating subjects,disseminators and communication sentiment were studied for the city image communication of Beijing,Shanghai,Guangzhou and Shenzhen.The results show that American Twitter users are most conceemed about China's four cities.The number of individual accounts exceeds the number of organizational accounts in the users who participate in the topic of city communication.There are a largest number of ordinary individual users,followed by media practitioners and media organizations.The influence of tweets posting by verified accounts is more significant.The accessible information may affect the sentimental tendencies of people's tweets.Direct experience of the users(whether they have been to the corresponding city)may affect the content of their tweets.The theme about the city communication in Twitter is relatively dispersed,including political,economic,cultural,social and other content.Also,a large number of users discuss on the quality of life,service function and entertainment function.Personal accounts use Twitter to express one's own experiences in the city,their emotion towards the city and information from other channels.Among those topics,cultural entertainment and economic development attract more attention from the Twitter users.In addition,users discuss more about Beijing's ecological environment and political topics,tourism in Shanghai,sports events in Guangzhou and Shenzhen's science and technology innovation,thus forming the corresponding city characteristics.At the end of the paper,from the perspective of city image communication,the cities should take advantage of their own feature,make full use of their resources,both physical and cultural,and carry out effective publicity activities with variety kinds of forms,try to combine power of communicator to enhance the city's international popularity and reputation.