Research On Business Model Of Cognitive Commerce

The rapid development and wide penetration of new generation digital technologies,such as cognitive technology and artificial intelligence,are driving the transformation of digital commerce and economy.In the context of the new digital transformation,Cognitive Commerce is becoming a new frontier of business transformation and E-Commerce evolution and innovation.It puts forward many new topics and challenges in technology,management,commerce and society,and at the same time provides an important development opportunity for the transformation and upgrading of E-Commerce.Taking the new direction of cognitive commerce as the topic,studying and discussing its basic concepts,system operation framework and value activities of business model,it is of great significance to improve the understanding of Cognitive Commerce,further enrich the research of E-Commerce and promote the development of Cognitive Commerce.Firstly,this paper summarizes the current situation of Cognitive Commerce about the theoretical research and practical development.It also summaries the relevant theories of cognitive science,cognitive psychology,cognitive technology and business model,which are all about Cognitive Commerce.And then the main contents and technical routes are determined.Secondly,in terms of the weakness of the theories of Cognitive Commerce,this paper discussed the basic concepts of Cognitive Commerce,including the definition,the background(two aspects of society and technology),the motivation(two aspects of demand-driven and supply-pushed),foundation(three aspects of science,technology and society).On the basis of the development of cognitive technology and the application of Cognitive Commerce,this paper puts forward the operational principal and framework of Cognitive Commerce.Thirdly,on the basis of putting forward the industrial chain of Cognitive Commerce,this paper constructs the conceptual framework of the business model based on value perspective from the angle of value proposition,value creation and value acquisition.And this paper also constructs e~3-value model for simulation and quantitative analysis to prove the feasibility of it.Fourthly,this paper gives an example in the area of medicine about cancer treatment,and constructs its business process and e~3-value model based on Cognitive Commerce,and then its value is further evaluated and discussed.Finally,this paper summarizes the conclusion and limitation of the research,and points out the problems and directions for the further research.Above all,Cognitive Commerce is an important direction or trend in the evolution and development of E-Commerce.This paper clarifies the basic concepts of Cognitive Commerce,puts forward the operational framework of it,and constructs an analysis model of Cognitive Commerce business model based on value perspective.This research provides a new research perspective for the development of E-Commerce,and provides valuable reference for the new digital transformation of business management.