The Design And Implementation Of Marketing Platform Named EDLP For LST

In the trend of new retail,the traditional retail industry gradually starts to transform to a new retail model combining online and offline logistics with the application of Internet,artificial intelligence and other technologies.In this context,the community convenience store is also in a critical period of transformation.LST platform,as a service platform for new retail transition,is dedicated to building an intelligent convenience store management system.In the development process of the platform,since the commodity goods rights belong to dealers or brand owners,and the price system is under control,it is the main problem facing the platform that the competitiveness cannot be improved through the direct price reduction of goods.In order to solve the above problems,this paper proposes a new marketing method--EDLP,and designs an operational marketing platform for it.This marketing method belongs to capital marketing way,which is to expand on the basis of the platform marketing system,and co-invest with merchants and the platform to precisely break the price of commodities,so that the platform has the ability of self-marketing price control.The implementation of the platform named EDLP is based on the combined framework of Spring boot+HSF+MyBatis,and utilizes the scalable and high-performance distributed service framework named HSF to ensure the stable invocation of the services among activities creation,offer selection,commodity subsidy setting,activity audit,discount query and discount calculation.At the same time,some mature middleware technologies are applied to solve problems,such as Tair,as a distributed cache,which is used to improve system performance,MetaQ supports asynchronous message to realize system decoupling and traffic peaking,Diamond as a persistent configuration management,etc.In the implementation process,the audit operation will cause the creation and update of the data from the activity setting end to the preferential computing end.Once the request timeout occurs and the processing exception occurs,the distributed system inconsistency will be caused.In order to solve the above problem,this paper refers to the idea of TCC transaction model,the data change process is divided into several independent sub-processes,and use the retry mechanism of the message middleware to ensure that any sub-process can be re-established when it throws exceptions.Each child process use the idempotent framework to ensure operation is only allowed to execute successfully once.The implementation of the marketing platform named EDLP has precipitated the solution of providing fund subsidy marketing activities on the system,and can quickly support the means of follow-up subsidy marketing.In terms of business,it has enriched the marketing ability of the LST platform,increased the price control ability of the platform to some extent,and enhanced the independent ability of the platform.In the early stage of the platform development,this kind of marketing mode is applied to selected commodities that most small stores will purchase,so as to shock the buyer's psychology with low price,provide platform competitiveness,greatly attract the purchase intention of small stores and drive the trading volume of commodities on the platform.