Design And Implementation Of Customer Flow Analysis System Based On WiFi Location

The decisions in mall operating correctly or not is more and more important the business situation and the fate of the shopping mall,The customer flow analysis of shopping mall was played increasingly important role in business operations,in order to made the mall analysis more accurate,the results of the analysis is more effective,this thesis was designed a mall customer flow analysis system based on Wi Fi location technology.First,the research background and significance of the flow analysis of shopping malls was introduced in this thesis,also expounded the key points and key technologies of the customer flow analysis.By studying the development and current situation of market passenger flow analysis at home and abroad,the core points and key technical problems of market passenger flow analysis are expounded.Then the principle of positioning AP grabed the wifi signal frame,and the principle and realization of the two positioning technologies adopted by the customer flow analysis system were introduced in this thesis.By adopting different positioning technologies for different positioning areas with different attributes,and by referring to the weight of historical positioning trajectory to obtain the current position,the problem of excessive floating of Wi Fi signal value is solved.Followed,a detailed demand analysis of the whole mall location system,which was included the analysis of the hardware and software demand,and the goal of the system to design and realized were introduced in this thesis.Based on the analysis of the whole system,a communication protocol between positioning AP and location engine was designed and realized.The protocol was contained the positioning report frame and the management protocol between the posotioning AP and location engine.The reporting of location data,the localization process and customer flow analysis process was designed and realized in this thesis.At the same time,the positioning process and passenger flow analysis process are designed and realized,which is practical and feasible,and can realize the research purpose of this thesis.Next,the thesis made a detailed demand analysis of the entire market positioning system,including software and hardware requirements analysis and system design target analysis,and defines the target to be achieved by the system.Finally,software modules which had been included in customer flow analysis system,included how built and implemented of each data analysis report modeling,also contained a scenario planning software is how to config location engine was designed and implementsed in this thesis.Also contains a secne planning software is how to locate engine configured,using a single programming scenario planning software,to realize the scene modeling and planning for the positioning,and the scene after modeling synchronous to the location in the engine,engine positioning according to the data coming this scenario and front-end equipment positioning calculation,and the accurate location information transmission after calculation of the passenger flow analysis system to store.Finally,the thesis summarizes and prospects the research field.The results and significance of this study are summarized.Future research direction on the macro data with other systems should be do cross comparison and analysis,such as air quality and weather forecast systems,the number of customers and the relationship between the weather and air quality.In micro is accurate to the behavior of each individual portraits,such as you can see what the customer preference,such as health products,advertising in push and shopping guide can carry out the great value of passenger flow analysis.The customer flow analysis system which be completed in this thesis was achieved the finally goal of system design proposed.Multi-dimensional comparison and analysis of the customer flow in the shopping mall was also be realized in this thesis,the system was completed well.