Click Bait News Identification And Analysis Based On Key Words Contrast

Click Bait refers specifically to “a group of people” who create online messages that inconsistency of title and text.Click Bait news is network message that appear in online news and use confusing audiovisual as a means to achieve the purpose of obtaining benefits.This linguistic phenomenon,while disturbing the dissemination of information,also violates the modern linguistic theories such as cooperation principles,decent principles and politeness principles that language communication itself should abide by.Due to the large number of netnews,it is difficult to achieve manual review.Therefore,automatic identification of Click Bait news is of great significance in emancipating manpower and improving recognition efficiency.It has special characteristics of content,including lexical aspect,emotional aspect,referential aspect,and unique formal features in punctuation and sentence patterns.The reason for it's origin can be analyzed from the perspectives of social environment,language users and language itself.Based on the definition of the nature and related concepts of Click Bait news,it is analyzed and identified.After extracting the key words through the TextRank algorithm,the cosine similarity is used.The algorithm compares news' headline with the extracted the key words to obtain the corresponding threshold range,which provides the basis for the automatic recognition of the Click Bait.In response to the problem of Click Bait news,the solution is proposed from the following four aspects: from the perspective of the news production,the principle of cooperation,the principle of politeness,and the principle of decentness should be followed by the language itself;the strengthening of control in the review,and the observance of explicit-inferential logic guidelines;in the supervision,we must strengthen propaganda,unite all forces that can be united,and form a bottom-up system of universal supervision;when punishing,we must be stable,accurate,and resolute,in case Click Bait news“resurrected”.