Research On Evolutionary Game Of Information Service Provider And User For Privacy Protection

The information service passes the information required by the user to the user in different ways.Information service activity is a kind of activity that solves the problem faced by the user by researching users,organizing users,organizing services,passing valuable information to users.An information service provider is an information transmitter who delivers valuable information to users.From this perspective,information service is an activity of disseminating information,exchanging information,and realizing value-added information.It has a significant effect on the development of society and the progress of human life.However,with the ever-expanding information services,the leakage of user privacy has become more and more serious.The problem of privacy leakage not only results in the loss of user's property,but also hurts the spirit.This situation is obviously contrary to the original intention of information service.Therefore,how to make information service providers play their own value and protect user privacy is not disclosed,it is an urgent problem to be explored.Based on the research of existing literature and related theories,220 questionnaires were used as examples to illustrate the user privacy preference,user experience,trust,network evaluation,usefulness of information services,ease of use of information services,privacy protection security control and the government monitors these 8 factors to verify.The questionnaire results showed that user privacy preference negatively influences the user's behavior of submitting personal information,and other factors are those that positively influence the user's submission of personal information.Through the regression analysis,relevant hypotheses were verified,which laid a foundation for constructing the payment matrix of information service providers and users.The combing of existing literature finds that: in the absence of mutant factors,ie,without considering factors such as user experience,privacy protection and security control,and government oversight,the game player's and user's game stability strategies are: Information service providers collect User information,users submit personal information.Based on the literature review,the previous research results have proved that the factors such as user experience,trust,privacy protection and security control,and government supervision under mutation conditions have an impact on the game between information service providers and users.Therefore,this article only studies the influence of user privacy preference,network evaluation,usefulness of information services,and ease of use of information services on game behavior.Through the analysis of the revenue matrix of information service providers and users,it is found that due to the influence of these four factors,there are four stable strategies for the game between information service providers and users.This paper further studies the game behaviors of information service providers and users under these four influencing factors.Finally,in order to enable information service providers to realize their own value,and encourage users to submit personal information but avoid being disclosed,we propose countermeasures to protect user privacy.