Case Study Of Serious Disease Insurance Characteristics Based On Data Mining Technology

With the development of big data technology,enterprises can automatically collect,generate and process data by computer.The number of databases serving a variety of industries around the world is growing rapidly and on an increasing scale.Therefore,in such an environment,data mining technology has developed rapidly and become an important research direction.China's insurance system has undergone in-depth reform.After China's entry into the WTO,China's insurance companies face increasingly fierce competition due to the entry of foreign insurance companies.Compared with other industry,the insurance company accumulated more large amount of business data,if we can reasonable use of the information in the data mining technology to find hidden in these data,customer claim risk can get better control,at the same time,to provide customers more high quality insurance products and services,so as to occupy the advantageous position in competition.China's research on this field has only just started,but foreign countries have already been ahead of domestic ones to a large extent.Therefore,it is of great significance to apply data mining technology to insurance companies.Data mining is a frontier data processing technology.With the increase of economic income and the improvement of living standard,serious illness insurance business is accelerating.The common concern of life insurance companies is how to use their own customer data to improve their market share,design and sell insurance products better.And major disease insurance,as one of the insurance companies,can create considerable profits for insurance companies.Therefore,it is necessary for insurance companies to use data mining technology to find valuable information in the data of serious illness insurance.This paper describes the development of serious illness insurance business and the classification,method and application process of data mining technology.This paper discusses the model and algorithm of data mining technology in the business decision-making of severe disease risk.This article through to serious illness insurance business management present situation,development prospect,the analysis of the problems,puts forward applying data mining technology to heavy disease risk in the business,is mainly studied how to apply data mining technology to improve the level of analysis of heavy disease risk data,and cover basic information for customer behavior analysis and customer value analysis,etc.