Dissemination Of Scholarly Articles On Social Media

In order to understand the diffusion of social media network in scientific papers,we select 4286 papers published in 511 days of Frontiers' 16 SCI journals as research subjects,under the guidance of Harold's "5W" communication theory,conducting a dynamic analysis of social media diffusion from the five dimensions of the diffusion channel,subject,content,audience and effect.The results show that more than 98% of the scientific papers are shared by Twitter and Mendeley.Twitter and Mendeley are the main channel for the diffusion of social media.The diffused of paper on social media is "easy come,easy go",which quickly accumulate more than 30% attention within 1 days of publication,but it isn't last long.Scientists and science communicators have high interest and concern for newly published papers,and further spread from scientists' concerns to public concerns.The public is the main body of continuous dissemination of social media in scientific papers.The social concern of scientific papers is mostly from the countries and regions of the authors.Through emotional analysis,it is found that the subjective score of Twitter's content is about 0.43,the score of polarity is about 0.1,and more than 50% is completely objective and without emotional tendencies.In addition,the diffusion of social media blurs the boundaries between the subject and the audience,strengthens the audience's productivity and initiative,and has higher fan users' spread of an article to more audiences.The diffusion of social media in this paper can quickly attract the interest and attention of the public and expand the social influence of the paper.The correlation between Twitter and Altmetric Score reaches 0.776,and the social media has an indirect effect on the academic diffusion of scientific papers.Browsing and downloading,thereby increasing the citation of the paper and expanding its academic diffusion.Understanding the dispersal features of the paper's social media is conducive to constructing a comprehensive evaluation index system for the paper,supplementing the existing academic evaluation index of the paper,and achieving more extensive evaluation of the paper's influence.