Research On The Marketing Mountermeasures Of The Hebei Xinhua Bookstore Based On Internet+

In the time of internet + communication,Xinhua bookstore in Hebei province has been improving its own marketing awareness and ability in order to adjust to the new changes and features appeared in the current book market.However,owing to several factors such as traditional management ideas,internal management system and operation cost,there are many problems in its operation.The economic benefit has been dropping,the competitiveness has been weakening,and the bookstore has been facing enormous survival pressure.In order to enhance its core competitiveness and to create more economical as well as social benefit,Xinhua bookstore in Hebei province need to follow the trend of Internet + development,preparing itself for transforming and upgrading,eliminating the potential threat,and alleviating the pressure of development.Aiming at analyzing the marketing status of Hebei Xinhua bookstore under the background of “Internet +”,multiple analysis methods have been applied in this dissertation.The analysis mainly includes the following four aspects.Firstly,the domestic and oversea operating situation of Xinhua bookstore is studied and the theoretical basis of this dissertation is explained.Secondly,the current developing situation and the problems of Hebei Xinhua bookstore are analyzed.Thirdly,SWOT analysis is applied to find out its strength,weakness,opportunity and threat.Fourthly,based on the bookstore ' s marketing situation,solutions and suggestions are brought about from four aspects,which include accurate positioning,collaborative online and offline development,the establishment of O2 O platform,and personal tailoring services.