A Study On The Whole Media Dissemination Method Of Musical Reality Show

From the original "Super Girls","I type I show",and today's "I am a singer","Chinese new song","cross the king of the world" have been popular with the audience.In 2017,Chinese music reality shows continued to boom.In spite of this,the research of this kind of program is still lagging behind.Due to the lack of systematic theoretical guidance,the production team of Chinese music reality show still shows a kind of self or reference creation method during the program recording process.For this reason,the theoretical exploration of the mode of music reality shows is extremely important.This article will redefine the transmission mode of the music reality show in the full media era,through the analysis and summary of many music reality shows at home and abroad,sum up the communication mode of the whole media of such programs,and provide theoretical guidance for the communication mode of this kind of reality show.In this study,the main body of the thesis consists of the following four parts: the research and interpretation of related concepts and theories,the transmission mode of the music reality show in the traditional media,the transmission mode of the music reality show in the new media,and the case analysis of the full media communication of the music reality show,"I am a singer".First,the introduction mainly focuses on the background and significance of the research.Then,it is a theoretical analysis of the topic,including the meaning and characteristics of the music reality show program,as well as the related theories,and the importance of the full media communication model to the reality show.The communication mode of the music reality show in the traditional media mainly includes the analysis of the mode of communication in view of the audience's demand,the influence of the audience's precise positioning on the content arrangement of the program guide,and the analysis of the mode of the communication of the music reality show from the angle of TV program production.The communication mode of the music reality show in the new media mainly includes: using the social media to disseminated the topic,using the video website to carry on the new media transmission,and making use of the social media and video website to form a full media matrix mode of communication.The analysis of the media transmission cases of the music reality show "I am a singer" mainly includes: "I am the singer" in the traditional media and the mode of "I am the singer" in the new media.From the perspectives of drama,film and television,and communication,this paper puts forward some ideas and suggestions for the dissemination of Chinese music reality shows.Finally,the author combines with the representative communication model described in this paper,and through the comparison,investigation and practice of various music reality shows,the author obtains the communication mode of "audience,content and full media matrix" which is in line with the music reality show.