Decentralization And Recentralization:the Production And Dissemination Of Network Dramas In The Post-structuralist Perspective

The emergence of the Internet has brought about the renewal of the mass media,and the redistribution and combination of many elements in the process of cultural production,breaking the original pattern of cultural production.Taking the production and dissemination of network drama as the research object,this paper analyzes the emergence and development of network drama from the perspective of post-structuralism,probes into its underlying and deep-seated laws,and finds out the vicissitude process of decentralization and re-centralization.In the era of independent network communication,network drama is in its initial stage of development,especially in the characteristics of decentralization,whether in the production of content including narrative structure,character shaping,speech symbol,aesthetic style,or in the propaganda work of the previous and later periods.Different from the traditional TV drama unique style.Among them,the subjective position of the audience is rising day by day,forming the situation of competing with the official control.In the era of network fusion and communication,the development of network drama has caught the attention of the government and capital,and also attracted the transfer of power and resources.The relationship between the subjects and the subjects in the field of network theater began to change.The production and dissemination of network drama also began to change.So far,the production and dissemination of network drama has formed a process of decentralization-re-centralization.This paper from the following aspects.The first part is the introduction,introduces the background and significance of network drama research status;the second part mainly introduces the general situation,network drama including concept,development and characteristics;from the third part of the theme,from the center to the center of the theory and to enter,structured by the traditional drama extended to the network drama to thecenter,then from the subject,discourse,narrative,characters and other aspects to the production and dissemination of specific about network drama to the center of the characteristics;the fourth part introduces the re center network drama production and dissemination characteristics,mainly from the audience,the capital,three aspects to elaborate the government;Fifth Part is about the process of decentralization and re-centralization and the relationship between them.