Study On The Reorientation And Multi-Propagation Value Of Agricultural Broadcasting

Countryside,agriculture,farmers.The root of a country.China is a big agricultural country.Half of the country's 1.3 billion people are farmers,and the issue of agriculture,rural areas and farmers has been the key to national stability,economic growth and social harmony.But for a long time,such a large audience has been marginalized and passive in mass media.The long-term proportion of media products with "farmers" as the target is insufficient.Today,with the rapid development of informatization,the century-old traditional media broadcasting and Internet technology are integrated,with its unique and irreplaceable advantages,and it has made great efforts in the rural market.This article mainly to the central people's broadcasting station village voice of domestic radio and frequency as the research for the foundation,on the basis of empirical and theoretical research on the rural areas in the new period the broadcast audience's information demand research,on the present status and difficulties of Chinese broadcasting for the analysis,to analyze its radio transmission way and the audience characteristics,to broadcast the advantages of the mass media in the service of the rural to relocation.The research shows that in the era of Internet development,there is an urgent need for professional radio broadcasting in rural China.Relatively poor cultural soil and increasingly modern agriculture needs to broadcast this immediacy is strong,can listen to the advantage of the media,everywhere to quickly passing cultural knowledge and agricultural information technology,is committed to the development of Chinese countryside.