Rasearch On Children's Books Community E-commerce Marketing Strategy

It was first in 1881 when that concept of "community" was first present,and it was not until 2015 that the term "community economic year" was found.In this process,the community has gradually transferred from theory to practice.After Internet thinking,this way of thinking has been gradually recognized and accepted.In the era of mobile Internet,for the publishing industry,how to use social thinking to solve publishing companies seeking to break through the existing problems and future development for the enterprise,this is a problem worthy of study and discussion.Based on children's book community electricity marketing as the research object,because with the wide popularity of the Internet,coupled with the implementation of national two-child policy,parents to children's early education is more and more attention,making our country present unprecedented popular children's book market,sales continue to increase in recent years.At the same time,the marketing strategy of China's children's book with the corresponding change and innovation,starting in 2015,there are several press start using from the media channels,through micro letter public number,weibo,big V store electric business platform approach to marketing,such as community broke through the traditional entity bookstore or jingdong,amazon and other electric business platform model.Community e-commerce is a derivative of the online community economy and a manifestation of community ideology.The essence of community e-commerce is to sell various products through the community.Nowadays,a lot of press,motivation and goal is to do a good job in community electricity book marketing,community electrical business is that they break through the traditional marketing tools,books published enterprise provides to the marketing of new ideas,mining the value-added space of books,to expand the market profit category,changed the publishing industry ecology,in order to impel the transformation and upgrading of book marketing.In this paper,in the process of study,using literature research,case analysis and other research methods,according to discover problems,analyze problems,to solve the problem,based on the research background,industry background,children's books in combination with children's book market environment,marketing present situation and the unique rule,found that children's books in the community electricity marketing advantages,problems and solutions,etc.Generalizations electricity marketing commonly used three kinds of children's book community community marketing model,and combined with the "children's book publishing mother three chuan ling" "KaiShu stories" and "small citic AR book' ran out of the scientific community electricity marketing "and so on three specific case analysis,summarized on the basis of children's books in case community electricity marketing common problems,analyze their commonness and individuality.At the same time,combining with the analysis from the perspective of content,operation and points out that children's book community electricity marketing the existing problems,puts forward some countermeasures to improve the pertinence,according to the implementation of feasible path for children's book community the sustainable development of electricity marketing.The research value of this paper is to combine children's books and community electricity marketing,to comb the children's book market present situation as the breakthrough point,in the perspective of children's books and community in electric business.the community thinking combined with the actual situation of children's books marketing,innovative community are proposed for the development of children's books of electricity marketing direction and specific community electricity marketing implementation path,electricity for children's books and publishing industry in the community provides the feasible reference on marketing strategy.