Research On The TV Shows IP Exploitation Based On Fan Culture

Exploring the TV shows IP not only meets the needs of fans,but also can attract capital investment.In the network communication environment,fans influence all aspects of TV shows IP Exploitation.Exploring the TV shows IP based on fan culture,what is helpful of achieving the IP's value.This article adopts research methods such as Netnography and Case Analysis Method,integrates the case of TV Show IP exploitation in the market,summarizes the rules about TV Show IP exploitation,and proposes tow modes of TV shows IP exploitation:industry-industry chain derivative model,cross-industry collaborative exploitation model.All tow models are dominated by Communicator.Fans are still consumers and audiences.In addition,the existing exploitation model still has the problems of IP cultivating rules are blurred,lacking of program IP assessment,lacking of fan conversion channels,incompleting third-party cooperation mechanisms,high capital barriers and inadequating copyright protection mechanisms.In addition,to konw fans through fan network community observations.And in actual conditions,studies how fans and fan community influences on TV Show IP exploitation,this article believes that individual fans have the characteristics of enhanced subjectivity excessiveness,exclusivity and high productivity.Fan communities show characteristics of organization,religion and dissemination.These characteristics affect all aspects of TV Shows IP exploitation.It is necessary to fully think the role of fans.Finally,making some suggestion about the TV Shows IP exploitation bases on the influence of the fan culture:Clearing program IP cultivation rules to prevent excessive entertainment,multi-channel conversion fans to accumulate core users;improving the cooperation mechanism to develop products that meet the needs of fans;introducing fan-crowd funding the model breaks capital barriers;perfecting copyright protection mechanisms to safeguard legal rights.Using fan culture rationally to optimize the TV show IP exploitation,deepening the emotional connection between fans and the TV show IP,accumulating core users,and also better delivering values to fans,to play the social value of program IP and truly realizing the ecological development of program IP.