Weibo Topics In Evolution Research Based On The Innovation Diffusion Theory

In the midst of the explosion of science and technology,there has also been an enthusiastic change in the way people communicate,the Internet has become an indispensable part of people's daily lives,thus promoting a change in the way people communicate,and the Internet,as a new means of communication,has gradually replaced the role played by traditional media in people's daily lives as one of the indispensable means of information dissemination.People can quickly,efficiently and easily access the information they want and are interested in via the Internet.In the past ten years,the Internet has become more and more involved in the development of the Internet,which has put forward higher demands for the development of the Internet,and the emergence of instant communication has constantly improved the demand of Internet users.The advent of the new Internet platform,represented by forums and blogs,has given a strong impetus to its rapid development.The form of the Internet is also changing,giving birth to the Web 2.0 era.As one of the representatives of information communication platform in the age of Web 2.0,Weibo has the feature of "openness and immediacy".The one-way attention of Weibo users makes the micro-blog information radiate its area of influence by point,which not only changes the way of information dissemination among Internet users,but also accelerates the speed of information dissemination.People are allowed to post their micro-blogging messages to their micro-blogging sites and share new information whenever and wherever they want.Meanwhile,a large number of brands are using microblogging platforms to promote their products and increase their brand impact and fan interaction.Government agencies have also applied for their own microblogging platform to post information calling for more people to take part in political life and facilitate communication and exchanges between the government and people from all walks of life.Therefore,it is very important to understand the path of microblogging and the evolution of microblogging topics,and it is of great practical significance to master the rules of microblogging on microblogging platform.