Study On The Integration Of The Spirit Of Jin Merchants Into The Ideological And Political Education Of College Students

Under the condition of socialist market economy,the market economy demands more and more talents.As the main body of the socialist market economy in the future,college students should become the talents with both moral integrity and ability required by the market economy.The fundamental task of ideological and political education for contemporary college students is to cultivate people with morality,to serve the reform and opening up and the socialist modernization,and to train builders and successors of socialism who are well developed morally,intellectually,physically,physically,and physically.Therefore,cultivating the talents needed by the socialist market economy has become the task of ideological and political education for college students.Jin merchants is prominent in the history of Chinese business team,they insist on good for first ethical and moral,formed the spirit of being honest and trustworthy,pioneering and innovative,concerted effort,pragmatic management,govern and benefit the people,the spirit accord with the requirement of calling upon the moral construction of socialist market economy,is also the moral qualities that contemporary college students need to possess as the main body of the future socialist market economy.Therefore,it is of great significance to integrate the spirit of jin merchants into the ideological and political education of college students.Based on the mining jin merchants of good moral character,refining the fine character and tradition formed in the long-term operation of jin merchants,to explore the value of jin merchants spirit in college students' ideological and political education,to look for strategy of jin merchants spirit in college students' ideological and political education,so as to promote the basic task of ideological and political education to carry out the khalid ents,for economic development and social progress to cultivate needed talents.This paper is divided into four parts.The first part introduces the connotation of jin merchants spirit and its historical conditions.The spirit of jin merchants is rich inconnotation,which is generated from the specific background of the Times,cultural deposits and geographical factors.The second part is the main content and characteristics of jin merchants spirit.In the long-term operation and practice,jin merchants formed the spirit of honest and trustworthy,pioneering and innovative,concerted effort,pragmatic management,govern and benefit the people,with the characteristics of inheritance,transcendence,education and so on.The third part analyzes the value of integrating the spirit of jin merchants into the ideological and political education of college students.The integration of the spirit of jin merchants into the ideological and political education of college students is conducive to the improvement of the inner spiritual quality of college students,the enhancement of the effectiveness of the ideological and political education of college students,and the cultivation and practice of the core socialist values.The fourth part analyzes the strategies of integrating the spirit of jin merchants into the ideological and political education of college students,including to uphold the right into the principles and guidance,to play to the campus culture of colleges and universities,practical activity,the role of Internet media,government and society at the same time also to jin merchants spirit into the ideological and political education to create the necessary external environment.