Analysis On The Marketing Environment And Development Path Of Youth Sports Training In Tangshan City

With the rapid development of China's economy and society,major social contradictions have undergone major changes.In line with the development trend of the times,the country proposed to raise the development of the sports industry as a national development strategy,and intensively issued a series of policy documents to support the development of the sports industry.Education reforms continue to deepen,and quality education reforms have entered a critical period of overcoming difficulties,and have received high attention and support from people.Under this background,the youth sports training market,which is an important part of the sports industry,has achieved rapid development,but the relevant research results with Tangshan youth sports training marketing environment as the starting point are few.In order to promote the benign development of the youth sports training market in Tangshan City,this article uses literature,questionnaire surveys,expert interviews,field surveys and other methods to study the macro and micro marketing environment of the youth sports training market in Tangshan City,and reveal its market The reality of the micro marketing environment.Select the policies and regulations,population,economy,technical environment,cultural environment,market size,youth sports training institutions,coaches,and trainees that have a greater impact on the Tangshan youth sports training market in the macro and micro marketing environment And the situation of parents,etc.,use the SWOT model to analyze the advantages,disadvantages,opportunities and threats of their market environment.The analysis found that the weak market development ability and the weak anti-risk ability of the institutions are the main problems faced by the Tangshan sports training industry and come to the following conclusions:1.The macro marketing environment of the youth sports training market in Tangshan is generally good.Except for the negative impact of the social and cultural environment on the development of the youth sports training market in Tangshan,other macro environments are conducive to the development of the youth sports training market in Tangshan.2.The micro-marketing environment of the youth sports training market in Tangshan City is not optimistic.The main problems are that the market size is small and the market demand has not been effectively activated;the education and training market is highly competitive;the institutional capital composition and profit model are single,and most institutions are flat or losing Status,the capital chain is fragile;market development capabilities and training product research and development capabilities need to be strengthened.Although the market scale is not large,the overall quality of employees in Tangshan youth sports training institutions is relatively high,and the loyalty of the employees in the training institutions is high.The training institutions have excellent venues,facilities and equipment.Training programs are showing a diversified development trend,and existing consumers are highly satisfied with the training effect.The location of the organization is reasonable,and the prices of training products are basically in line with consumers' psychological expectations.Has a greater driving force for industry development.3.The SWOT model is used to analyze the marketing environment of youth sports training in Tangshan,and it is concluded that the current Tangshan sports training market is in the initial stage of market development.The focus of this stage is to use the development opportunities conferred by a good external environment to practice internal skills.To overcome the weakness of its late start and weak foundation,expand the market scale,and constantly improve its training service system,increase the participation rate of youth sports activities,increase the sense of youth participation in the sports training process,and thus speed up the Tangshan youth sports training market from objective The shift from demand to subjective demand.4.The youth sports training industry in Tangshan City should take the path of integration and development.By promoting the integration of training institutions and related units,the market and curriculum development capabilities of training institutions are weak,and the shortcomings of low service levels are promoted to promote the youth sports training market in Tangshan City.Healthy development.