Research On The Difference And Influence Of Rumors Promoters In Weibo

With the popularization of network technology,the Weibo platform has become an important platform for netizens to obtain information,exchange information,and disseminate information.Efficient information distribution also provides a convenient channel for the spread of rumors,making the rumors more destructive and negative..Although the Supreme People's Court and the Supreme People's Procuratorate issued relevant legal provisions in 2013,clarifying the penalties for rumors,but because of the spread of social media,it is difficult to supervise rumors and the cost of conviction is high.The rumor communicator is the main body of rumor spreading.Research on the differences of the spreading population and its impact is of great significance for effective governance and control of rumor spreading.In order to study the differences of different rumors and the communication effects of different types of people,this article based on the rumors spread data of Weibo platform,using data mining technology,according to the rumors confidence classification of rumors spread promoters,analyze different types of spread The main differences between the promoters and their impact on the people involved in the communication are as follows:First,it introduces the related theories of rumor spreading,analyzes the motives and psychological related theories of r umor spreading,and the common ways of classifying rumor spreaders,and comparatively analyzes the deep learning methods of Pytorch and BERT used for sentiment analysis in this article.The reason for selecting the BERT method with better effect on sentiment classification for the rumor text is selected.Second,according to the communication effect,the rumor communicators are classified into ordinary communicators and communication promoters.On the basis of this,the propaganda promoters are further divided into believer communication promoters and neutral communication promoters according to their different confidence levels.There are three types of propagators and promoters of unbelief spread,and the difference of the three types of people is analyzed by statistical methods.The results show that the three types of people have significant differences in three aspects: cognitive ability,emotional attributes,and behavioral intentions.Third,study the impact of the three types of comm unication promoters,describing the differences in the influence of different communication promoters on the people involved in the communication from three directions of cognitive will,behavior,and emotion,and focusing on the analysis of According to t he research results,the influence of different levels of communication population is different,and suggestions are put forward for the prevention of rumors from the perspective of platform,government,and individuals.