Research On Persuasive Design Strategy For Professional Cognitive Education

The long-term test-oriented education model makes teachers,parents and students attach great importance to scores,which makes it difficult for students to dig deep into the practical application value of basic disciplines and lack the enthusiasm for active exploration of basic disciplines.At the same time,the basic subject education in the high school stage takes up almost all of the students 'study time.The school ignores the cultivation of students' career education,which leads to the majority of students who volunteer for college entrance examinations to blindly pursue popular majors,less consider their own personality and ideal interests.A small number of students want to explore future professional development,scientific decision-making college entrance examination volunteers,but also lack suitable channels to learn about university majors.Therefore,it is necessary to help high school students understand university majors,get out of the predicament of professional choices and plan the future reasonably.Then,through the understanding of university majors and reverse understanding of the application value of basic disciplines,students' enthusiasm for basic disciplines is stimulated.These are also the main contents of professional cognitive education for high school students.First of all,when conducting literature research in the early stage,on the one hand,The author studies the current situation of high school students' professional cognitive education and the source of concepts.On this basis,the author summarizes the behavioral characteristics and types of professional cognitive education.On the other hand,the author analyzes the theory and a large number of practical cases related to behavioral persuasion and summarizes the application strategies of persuasive design in different professional fields and its intervention points in the field of professional cognitive education for high school students.Secondly,In order to deeply investigate the status of professional cognitive education behavior and the reasons for it,the author summarizes the existing professional cognitive education behavior stage and development resistance and motivation through design survey.After sorting and analyzing the key factors explored,the author proposes to accommodate more social roles for behavioral persuasion as the main research direction.Subsequently,focusing on professional cognitive education actions,the author analyzes the interaction between students and different stakeholders and proposes a ‘STUP relationship model',which is based on students,teachers,college students and family members assist in participation.Under the guidance of the model,we should actively mobilize the independent learning spirit with students as the leading position,college students give pilot guidance to high school students,school teachers assist in supervision and management,and parents are more involved in emotional care and support.Then,based on the investigation and summary of the behavior stage,the author divides professional cognitive education behavior into four stages and proposes persuasion strategies that can be applied by different social roles in different behavior stages.These will ultimately improve the self-awareness,high school subject cognition and university professional cognition of high school students,so that they can fill in the scientific decision-making college entrance examination,establish a diversified professional way of thinking and develop learning and exploration habits.Finally,through the educational practice opportunities provided by the enterprise,the author applied the theoretical model and persuasion strategy proposed and verified that they have certain universality and limitations in practical use.This also means that the conclusion of the thesis can provide reference and reference for the design of professional cognitive education products for high school students.