Research On The Development Of Youth Tennis Training Market In Xiamen City

As a relatively central city in the southern part of Anhui Province,Xiamen City has not been leading the promotion of tennis programs,and there is no professional tennis training institution for young people,and the nationwide popularization of the"Yangguang Sports" project.In the case of the national government's vigorous promotion of emerging sports,the demand for the sports training market for young people will become larger and larger,and the demand for training institutions will become more and more specialized.As far as the youth tennis training market in Xiamen is concerned,it is no longer able to meet the growing demand for youth training.Therefore,in order to expand the scale of the youth tennis training market,further improve the professionalization of the tennis training market,and promote the comprehensive development of the tennis training market,The theoretical level cuts into the investigation and analysis of the youth tennis training market in Xiamen,providing theoretical basis and recommendations for its development.Through the use of literature research,questionnaire survey,field survey method,interview method,mathematical statistics method,logic analysis method and other research methods,the Xiamen youth tennis training market is taken as a research object to participate in the youth tennis training market in Xiamen.A random sample of 300 young students,160 teenage parents,50 coaches and 9 tennis training institutions were selected as subjects for the training.Conducted a variety of research on the basic actual situation of the current youth tennis training market in Xiamen,including the existing resources of Xiamen(number and distribution of venues,number and nature of training institutions,training methods,forms,contents,etc.),The relevant information of coaches and young students and parents,and on this basis,analyzes the main problems that restrict market development in the youth tennis training market,and then proposes to target Xiamen City through the SWOT analysis of the youth tennis training market.The corresponding strategy for the development of youth tennis training market.The research results show that the development of the youth tennis training market in Xiamen is in its infancy,with great development space and good prospects;the lack of existing infrastructure resources and the unreasonable distribution restrict the development of the tennis training market;Xiamen Youth Tennis Training Market Mixed training methods;lack of professional training institutions;cognitive bias and single operating mode and propaganda methods,operating models and vague business concepts,restricting the further development of the training market;professional high-quality management personnel are scarce;Xiamen The overall quality of the coaches in the city's youth tennis training market is uneven.According to the actual situation and main problems of the current youth tennis training market in Xiamen,combined with the SWOT analysis of the youth tennis training market in Xiamen,the development cooperation of "political and enterprise cooperation" was promoted,and the infrastructure conditions were further improved;To build a youth tennis training institution with brand effect;strengthen the construction of the team of young tennis coaches in Xiamen;promote the construction of the "Campus Tennis" project,and farther popularize the activities of primary and secondary school tennis into the campus;the hosting of tennis events will help young tennis training The corresponding development strategy,such as the development of the market,aims to promote the further development and stable and orderly development of the youth tennis training market in Xiamen.