Research On The Ecological Development Path Of Shandong Sports Festivals

In recent years,sports festivals have attracted wide attention from all walks of life as a social and cultural resource with a high degree of public participation.The development of sports festivals is aimed at cultivating local sports culture,improving the level of national fitness,enhancing the image of the venue,expanding domestic and foreign brand awareness,and revitalizing The local economy is of great significance.However,with the gradual improvement of my country's market economy,there have been different degrees of differentiation and games among various stakeholders in the field of sports festival activities.The contradiction between political benefits,economic benefits,and social and cultural benefits is gradually emerging,and it is urgent to use ecological theories to transform the development of sports festivals.It can be found from the collection and collation of literature about sports festivals that the existing research results on the ecological development of sports festivals are almost blank.Therefore,the ecological development path of Shandong sports festivals was raisedThis study uses a comprehensive method of literature,field visits,expert interviews and case studies.Based on the analysis of the status quo of Shandong sports festival activities and the conditions of ecological development,based on the guiding ideology,principles and goals of the ecological development of Shandong sports festival activities,the operational measures and operations of the ecological development path of Shandong sports festival activities are proposed Guarantee,and conduct a case study on Weihai International Fishing Culture Week to provide theoretical and practical reference for the ecological development of sports festivals in Shandong Province and even the whole country.The following conclusions were initially drawn:(1)At the present stage of the development of Shandong sports festivals,there is a lack of ecological development concepts,a lack of ecological development culture,a lack of ecological development behavior and a lack of ecological development responsibility.(2)The ecological development of Shandong sports festivals should be guided by Xi Jinping's socialist ideology with Chinese characteristics in the new era and based on the theory of ecological civilization;starting from the actual development of China's social and sports festivals,adhere to the principles of people-oriented and green development;Take overall consideration of the economic,environmental,social,and cultural benefits of the development of sports festivals,and realize the ecological balance of sports festivals as the overall goal.(3)The operational measures for the ecological development of Shandong sports festivals are to establish a "government-led" and "multiple participation" combination of benign operation mechanisms and the formation of political,economic and social and cultural benefits of coordination and cooperation mechanisms;to create a natural environment for ecological development And social environment;link related industries to improve overall efficiency.And through a series of safeguards such as festival resource guarantee,service experience guarantee,and people's participation guarantee,etc.,escort the ecological development of the event(4)Weihai International Fishing Culture Week is an important way to display Weihai fishing resources,build local fishing brands,promote the development of marine leisure economy and promote national fitness.At present,there are weak cultural connotations of festival activities,local people and foreigners in the development.The low participation of tourists,the chaotic management of festival markets,the lack of long-term development planning,the lack of quality products and cultural and educational connotations(5)The operational measures for the ecological development of Weihai International Fishing Culture Week include:handing over Weihai International Fishing Culture Week to professional institutions,enterprises,industry associations or non-governmental organizations to organize and operate.The local government focuses on taking the lead,building platforms and creating a good environment.The cultural week is handed over to the market,taking the government-led,multi-subject participation,and market-oriented ecological development path;taking "green" as the goal requirement of the Weihai International Fishing Culture Week development,developing and designing green festival products;and carrying out ecological missionary activities To enhance the awareness of the ecological civilization of the whole people;take the initiative to serve as a platform for the construction of Weihai's characteristic marine folk culture,and promote the industrialization and cluster development of Weihai International Fishing Culture Week(6)The implementation guarantee for the ecological development of Weihai International Fishing Culture Week includes the further integration of Weihai's festival resources,and the association with sea-related sports festivals outside Weihai;the comprehensive integration of local unique marine folk cultural resources,and the construction and creation of unique features and varieties A variety of festival activities to increase the enthusiasm of the people to participate;establish and improve the Weihai International Fishing Culture Week market supervision mechanism;the planning and implementation of the Fishing Culture Week is the responsibility of the professional operation and management team,and the government is responsible for support,coordination and supervision.