Research On The Shaping Of Urban Landscape Sports Culture

In the rapid urbanization process of the city,the economic level provides material foundation and guarantee for urban development,and cultural construction injects fresh blood and vitality into urban,development.As the most important part of urban culture,landscape sports combines landscape and sports.It not only can display the charming scenery of the city during the development of sports activities,but also create a characteristic city image,and it can promote the rapid economic development and promote the development of related industries.At the same time,it can increase the city's cultural capital and make the city more competitive and attractive.At present,China is still in a period of rising development of landscape sports.As the most important component of Xiamen's landscape sports culture composition,the Xiamen Marathon has gone through 17 years,and its overall urban image construction and city in Xiamen.The role of cultural development can't be underestimated.The concept and connotation of the Xiamen Marathon match with Xiamen's urban positioning,and a new path for the city's urban landscape sports culture.The city uses sports events to diversify,interact and focus on"demand-oriented" brand marketing.Therefore,from the four levels of government,enterprises,citizens and tourists,the situation of Xiamen landscape sports culture is reviewed.The Xiamen Marathon is the main example.According to the relevant contents of urban positioning theory,urban marketing and regional innovation system theory,different target groups conducted questionnaires and interviews and analyzed the results,then reached the following conclusions and suggestions:The conclusion:1.The landscape sports culture in Xiamen matches the image of the city..2.The landscape sports culture in Xiamen is repetitive and lagging.3.The landscape sports culture in Xiamen is good at fostering strengths and avoiding weaknesses.Based on the above conclusions,three suggestions are proposed:1.Comprehensive analysis:Clarify the positioning of the city and respect the city reality.2.Create highlights of city:Follow the principles of urban culture shaping and highlight the city's characteristics.3.Combined marketing:Strengthen cooperation with other regions and enhance cultural atmosphere.