Research On Influencing Factors Of Outdoor Mountaineering Experience

With the development of the outdoor sports industry in the national policy,the public participation in outdoor sports is increasing,and the public’s internal demand for outdoor sports is gradually increasing.Outdoor mountaineering is the mainstream project for the public to participate in outdoor sports.The outdoor mountain climbing around the city will undoubtedly It has become an important part of the participation of urban residents in China.However,the current academic research on outdoor mountaineering focuses on the macroscopic aspects of the concept of outdoor sports,the safety of outdoor mountaineering,and the promotion of outdoor mountaineering.Fewer scholars conduct in-depth research from the perspective of participants.In addition,the rapid development of outdoor sports has led to serious competition in the market.How to promote the sustainable development of the outdoor sports industry,so that the outdoor club has a unique core competitiveness,will become a major concern of the academic community and the industry,and the experience of the participants.Design and implementation will undoubtedly become a powerful tool for companies in this process.In view of this,this paper takes the grounded theory as the research method,and strengthens the content of the participants’ participation in the factors,the influence of the participation experience on the participation intention,and expands the depth of research and develops a new theory based on the basis.To make the outdoor mountaineering research theory more perfect and the outdoor club development more prosperous.This article takes the outdoor mountaineering participant experience as the research object,and uses the most scientific rooted theory in qualitative research as the research method.Through the in-depth interviews,on-site observation,travel notes and WeChat friends circle of 15 outdoor mountaineering participants,the original collection is widely collected.Data,the data collection of open coding,spindle coding and selective coding of multiple data analysis,and finally the theory of the impact of the full experience of outdoor mountaineering on the intention of participation.The qualitative research results show that:1.The comprehensive experience of outdoor mountaineering is the cognition,emotion and behavior produced by the outdoor mountaineering participants before,during and after the participation.2.This paper uses the cutting-edge theory of the frontier as the research method.Based on the S-O-R stimulation of the body reaction theory,this paper explores the model of the impact of the comprehensive experience of outdoor mountaineering on the intention of participation.3.The intensity of the experience motivation has a certain impact on the degree of sports experience,which in turn affects the intention to participate.External resistance is an important factor affecting the experience of outdoor mountaineering participants,and when participants overcome resistance participation,internal resistance has less impact on the experience of outdoor mountaineering participants.4.Perceptive experience,interactive experience,thinking experience and emotional experience will affect the participation intention to a certain extent.Different types of experiences have different degrees of influence on participation intentions,and the impact paths are also different.The level of experience and quality have different levels of influence on participation intentions.5.Recollections have a certain impact on participation intentions,and bad memories have a stronger influence on participation intentions.