The Development Concept Of Shanxi Amateur Football League From The Perspective Of Marketization

As one of the most popular sports events in the world,football is popular among the people of the world for its unique charm.With the development of sports in the trend of marketization,from professional football to amateur football.All enjoy the development bonus of sports marketization.At present,the market operation of the Shanxi Amateur Football League is in its infancy,but there is no shortage of high-level football matches.If this can be successfully market-oriented operation,it can become a well-known event brand in Shanxi,and play the social value of Shanxi amateur football.Inspired by the Guangdong "Guangdong Super League" league,this paper takes the Taiyuan City Amateur Football League as the research object.The paper mainly uses the literature data method as the foundation for the preliminary writing,and uses the logic analysis method to construct the paper framework and content to survey the information and mathematics.The statistical method assists in understanding the development foundation of Taiyuan City’s amateur football,collecting information on the operation platform of the competition and interviews.The current survey is based on whether Taiyuan’s amateur football and league development level have market-based operations,and analyzes its significance as a main body for market operation.The feasibility of its market-oriented operation,drawing on the successful experience of the Guangdong "Guangdong Super League",put forward the countermeasures and suggestions for the market-oriented operation of the Shanxi Amateur Football League,and explore the gap in the market nature.And provide theoretical support for its development.The main research results:(1)Most of the amateur football players in Taiyuan have a good sports foundation.More than 70% of the players have good income and spending power.More than 50% of Taiyuan’s amateur football clubs are of a personal organization,with fixed venues and good training and competition.(2)The Taiyuan City Amateur Football League is formed to a certain scale,but there are unstable personnel structure;the uncertainty of the club;the scarcity of football venues;the lack of funds,narrow sponsorship channels;insufficient insurance measures;lack of media channels;Low question.(3)Shanxi Province amateur football league to carry out market-oriented operation,promote the development of amateur football in Shanxi Province;promote the cultivation of football reserve talents;broaden the employment channels of sports graduates;disseminate positive energy and improve moral standards.(4)The market potential of football sports itself;the tendency of Shanxi’s private capital power;the increase of Shanxi’s football population is the development advantage of Shanxi Province’s amateur football league.The government policy support and the trend of sports marketization make the market operation of the Shanxi Amateur Football League feasible.(5)In the operation process of “Guangdong Super League”,external environmental factors such as economy,market and policy;perfect internal operation management system,clear functional division,relatively stable rules and regulations and relatively mature business models.It has important reference significance for the amateur football league in Shanxi Province.(6)The future development of Shanxi Amateur Football League needs to establish a sound management system;fully develop existing venue resources;broaden sports sponsorship marketing channels;seek sports insurance brand partners;strengthen self-media promotion,develop broadcast channels;Organize the event to make it develop to meet market demand.