Cross-Cultural Communication Research On Chinese Martial Arts Online Games In Vietnam

In recent years,the online game industry has become an important part of the cultural industry.Chinese culture must not only rely on traditional forms of cultural communication,but also rely on more different and novel ways of communication.With its unique way of communication,online games have become a channel for cultural communication.Since the entry into Vietnam in the 21st century,Chinese martial arts online games have achieved remarkable market results.The successful experience of cross-cultural communication has important significance for the martial arts online games in China.As an important neighbor and friend of China,Vietnam is very important for its cross-cultural communication.This paper analyzes the development of the Vietnamese game market in the past two decades and finds that Chinese martial arts online games have always been one of the favorite online game types of Vietnamese players.This paper mainly uses the relevant theories of cross-cultural communication,summarizes the current situation of Chinese martial arts online games in Vietnam through literature research,and analyzes the acceptance and love of Chinese martial arts online games through Vietnamese field research and interviews.Summarize the advantages of martial arts online games for cross-cultural communication;mainly analyze the success factors and practices of cross-cultural communication by taking the example of Vietnam's most popular Chinese martial arts game"Jian Wang 3"and"Glory of the King".The common problems of cross-cultural communication of martial arts games in Vietnam,and related strategies for these problems and the enlightenment of the development of Chinese martial arts online games.This paper takes the cross-cultural communication of martial arts online games in Vietnam as an example,highlighting the cross-cultural communication function of martial arts online games.Through research and development,Vietnamese players have higher acceptance of Chinese cultural elements in Chinese martial arts games.This is related to their long-term contact with Chinese martial arts novels;players want to understand Chinese culture and understand China through martial arts online games;Chinese martial arts online games have made some explorations to adapt to the development of localization,and there are problems with success.China should attach importance to the role of martial arts online games in spreading Chinese culture,and open up a new way to use China's online games to enhance China's cultural soft power.