Research On Information Alienation In College Network Public Opinion

At the 19 th national congress of the communist party of China(CPC)held on October 18,2017,general secretary Xi Jinping pointed out in his report that to strengthen cultural confidence and promote the prosperity of socialist culture,it is necessary to firmly grasp the leadership of ideological work.We will strengthen the development of Internet content,establish a comprehensive network governance system,and create a clean cyberspace.Reflected the unprecedented attention that the party central committee is mixed to network management.And do a good job in the comprehensive management of the network,the control of college network public opinion is also an important part of it.College students Internet users are an important group of Internet users in China,and compared with other groups,college students' netizens have a higher utilization rate of the network.They are willing to get information and express their views on the network.They pay great attention to the network events,discuss and exchange them on the network,and form the network public opinion of colleges and universities.Information alienation is that information in the process of production,dissemination and reception,due to subjective and objective factors,reacts on the subject of information,dominates and enslaves people,makes people subordinate to information,or loses the original connotation,and can no longer display the meaning or emotion they should have.As a kind of information,the alienation of network public opinion information in Colleges and universities has a negative impact on the normal study and life of College students,which needs urgent attention.This paper starts with defining the relevant theories of network public opinion and information alienation in Colleges and universities,and analyses the "Four Parents of Henan Province Questioning the Question Cards of Examinees for College Entrance Examination" and concludes the common manifestations of network public opinion information alienation in Colleges and universities,i.e.information deception and distortion,worship and dependence,violence and crime.The causes of this phenomenon come from the process of information generation.Over and distortion of distribution process,falsification and miscommunication of publisher,synthesis and complexity of publishing environment,pollution and interference of communication process,conformity and curiosity of disseminator,deficiency and backwardness of communication environment,gap and variation of reception process,fast food and empathy of recipient,complexity and change of reception environment,etc.Accordingly,this paper puts forward corresponding control strategies,that is,integrating the quantity of information,improving the quality of information,strengthening legal publicity,improving legal supervision,controlling information pollution,improving psychological construction,strengthening media control,receiving across the gap,strengthening psychological counseling,and improving the open system.