The Research On Operation Mechanism And Business Model Of Zhejiang Guangsha Basketball Club

The Central Committee and the State Council are paying more and more attention to the development of professional sports.The Chinese dream of realizing the great rejuvenation of the Chinese nation is closely related to the dream of China’s sports power.Professional sports is a part of the national economy.Clubs are the main body of professional sports development and directly related to the development of professional sports..The club system is the internal power source of club development,and the internal development of the club is directly related to the success or failure of professional basketball development.The operation mechanism and business model are important components of the club’s internal management.There is currently no case study of Zhejiang Guangsha Basketball Club.The study of Zhejiang Guangsha Basketball Club can provide reference for the development of its clubs and even the national clubs.This research uses literature data method,comparative analysis method,investigation method and logic analysis method,uses internship work opportunities,conducts investigations inside Zhejiang Guangsha Basketball Club,and obtains valuable first-hand information from offices and finance departments.The personnel conducted a verbal investigation,scientifically summarized the contents of the data obtained,analyzed the business model and operating mechanism,identified the existing problems,and proposed a solution suitable for the Zhejiang Guangsha Basketball Club.The results of this study are as follows:1.The shareholder of Zhejiang Guangsha Basketball Club is a family-owned enterprise with strong economic strength and sufficient funds.Zhejiang Guangsha Basketball Club is under the executive director responsibility system under the leadership of the shareholders’ meeting.The shareholders’ meeting has the highest decision-making power of the club.2.The operational mechanism is the operation mode of the mechanism.In order to ensure the completion of various work objectives and tasks,various internal factors,including decision-making mechanism,incentive mechanism,restraint mechanism,andyouth training mechanism.3.The decision-making mechanism is a mechanism for exercising decision-making power around the club’s own development,survival issues and major problems in management;the incentive mechanism is a way to mobilize enthusiasm through specific methods;the constraint mechanism is to regulate behavior and facilitate orderly operation,and The normative requirements and regulations are formulated;the youth training mechanism is the law and the means adopted to train the reserve talents.4.Business model The general term for a series of business activities carried out to achieve survival and development.Zhejiang Guangsha Basketball Club belongs to the“outsourcing system” mode,which is different from each other and does not interfere with each other.5.In the operating mechanism,the decision-making mechanism has concentrated rights,the incentive mechanism and the restraint mechanism are single,and the echelon scores are more significant.6.The business model is out of touch,which is not conducive to the club’s overall consideration,the operation is in a state of loss,and the market operation scope is small.7.The operational mechanism should optimize the structural integration department,use a variety of methods to stimulate constraint management,and develop and manage relationships with fans.8.The operating model should be guided by scientific theories and methods to increase commercial activities,broaden funding channels,and achieve efficient operations.