Study On Brand Cultivation Strategy Of Education Training In NanChang Primary And Secondary Schools

In the past 10 years,education training market has grown steadily and has good prospects in China.According to forecast of some relevant institutions,the education training market in 2017 will exceed 2 trillion yuan,and the institutions will maintain a growth rate of nearly 40%.Various training institutions of primary and secondary education including English,mathematics and sports have emerged prosperously.A large number of well-known domestic education training brands have sprung up,including New Oriental Group and Thunder Education.But many small education training institutions are facing Bankruptcy.In Nanchang province,primary and secondary education training institutions started in the early 21 st century.After nearly 20 years development,there are some education training brands include Nanchang New Oriental,Jiangxi Thunder Education,Nanchang Kyushu Education,Nanchang Tianyue Education,and Changda Kesuke.However,there are many problems in the cultivation of local education training brands,such as inaccurate position,weak brand competitiveness and so on.Based on actual situation,this article will carefully analyze existing problems in the brand cultivation as well as the internal and external environment,and put forward some suggestions to promote the cultivation of education training brand in Nanchang province.The content of this research mainly includes the following five parts: The first part mainly introduces background.The second part mainly introduces theories including the concept and characteristics of the education brand cultivation.The third part is the status and related problems of the education brand in Nanchang province.It mainly includes the development history of primary and secondary education,the status and related problems of primary and secondary education.The fourth part analyzes the External and the Internal Environment of primary and secondary education training brand,and the brand Cultivation environment of primary and secondary education.The fifth part promotes some related recommendations for primary and secondary education training institutions,including strengthening brand awareness,adopting differentiated brand location,enhancing brand core competitiveness,and strengthening construction of brand distributed channel.