The Research On The Popularization Of Golf In Fuzhou Basing On SWOT

In the great environment of developing leisure sports and promoting the development of sports industry,in order to advertise golf and the development of the golf industry in Fuzhou.This paper selects the Fuzhou Golf promotion strategy as the research object,using the method of literature research method,on-the-spot investigation and interview to collect relevant information,based on SWOT analysis method in Fuzhou City Golf promotion strengths weaknesses opportunities and threats and other aspects of analysis,puts forward the promotion strategy of Fuzhou golf.The main conclusions are as follows:1,The advantages of Fuzhou golf promotion are as follows:Golf is a sport which is less influenced by physical conditions,with various motivation and rich forms of participation.Fuzhou's economy,climate and stadium facilities provide favorable protection for promotion.2,The disadvantages of promotion are:The cost of investment and participation is too high;Middle consumption market blank;The information access channel caused by the lack of promotion on line is not smooth;Lack of relevant talents and promotion enthusiasm.3,Promotion opportunities include:Return to the Olympic Games and enhance the impact of athletes;Part of the policy orientation is getting better;The masses'leisure consciousness is improved constantly;The development of new media;The form of sports is constantly developing and innovating;Transportation and logistics are more convenient.4,The threats of promotion are:Competition of other leisure sports;The contradiction between the quickening of life rhythm and the high time cost of golf;Some policy restrictions.Through the analysis to promote the development of the general idea of the situation and promotion,puts forward corresponding countermeasures:1,small and medium-sized main stadium for the promotion,optimization of facilities and services,increase the events and activities;2,strengthen professional talent training,reduce the participation cost;broaden the promotion path,enlarging the promotion content;strengthen cooperation resources sharing club.3,we should popularize the live broadcast platform and the golf exerciser,expand the golf course function,build the mini golf course,and strengthen the promotion to the youth crowd.4,improve the competitiveness of the project at the same time to standardize the development of the project.