The Research Of The Culture Image Of The Wushu Museum From The Perspective Of Public Relations

This study by using the methods of literature review,field study,questionnaire,interviews and mathematical statistics.And this study uses the theory of public relations as a guide,from the perspective of public relations,it studies the cultural image of the Wushu Museum at three dimensions:subject,object,subject and object,as follows:(1)The comprehensive understanding and evaluation of the subject's cultural image by the object;(2)The profound analysis of the object's needs and psychology;(3)The two-way communication between the object and the subject and the effective communication.The study took more than two dozen Wushu Museums in Fuzhou as the object of investigation.According to the results of the survey,the CIS theory of public relations was used as a guide to reshape the cultural image of the Wushu Museum so as to enhance and improve the cultural image of the Wushu Museum and hope to win more public of the Wushu Museum.The study draws the following conclusions:1.The shaping of the cultural image of the Wushu Museum can be based on the theory of public relations,from the three dimensions of the subject,the object,and the intermediary(connecting bridges)of public relations.Among them,there is a clear understanding of the positioning of the Wushu Museum as the main body.Understanding the public's psychology and demand for the Wushu Museum as the object is the focus.It is difficult to establish an information link between the Wushu Museum(subject)and the public(object)to achieve effective communication and communication between the subject and the object.2.The cultural image-building of the Wushu Museum in Fuzhou is not ideal,multi-operator in a passive state in the culture image building of the Wushu Museum;The public's psychology and demand for the Wushu Museum are mainly manifested in the aspects of "conservation of cultural responsibility" and "fit for health";And public WeChat platforms is the main way to achieve information sharing and exchange between subject and object.3.Based on the CIS theory of public relations,the remodeling of martial arts culture should be based on the concept system(including the promotion of the quintessence,the martial arts education),the behavioral system(including the management model,the quality of the faculty,the partners,and the teaching and training courses).The visual system(including the Wushu Museum's facilities,visual display of the Wushu Museum's features,and the three-dimensional presentation of students' faces)were comprehensively considered.