| With the rapid development of big data technology,data is seen as a new production factor and innovation driver.Since the introduction of the term “big data”,it has quickly become an important reference for the innovation and development of all walks of life.Today,in the era of sports for all,the integration of sports and big data is the trend of the times.In this context,sports journalism has also evolved in the way of production,presentation and reading,and sports data journalism came into being.Sports data is an important core of sports news,so there is a constant topic in front of sports journalists: how to find neglected associations from massive amounts of information data,maximize core value data,and thus make data more friendly passed to the user.Based on the data analysis,visual analysis and content analysis related technologies and theories of sports data news,this study carried out data source,data processing and logic construction for a total of 228 data news visualization works of six media during the 2018 Russia World Cup.The analysis and research of data dimensions,visualization forms,visualization methods,topic types and content models have drawn three conclusions: First,when new media in China produce data visualization content,there is insufficient data source.Extensive,insufficient data mining depth.Second,the current selection of sports news data visualization works is too routine and lacks creativity;the visual form is too simple,lacking design sense and interaction design.Thirdly,it summarizes the characteristics of the combination of the visual form of sports data news and the topic of news selection during the World Cup.Next,the author analyzes the development status of domestic new media sports data news from the perspective of production,and proposes to expand the data source,strengthen visual design,increase sports data news narrative and professional data news for the shortcomings of China’s sports data visualization application.The construction of four recommendations provides a theoretical and applied basis for better display and analysis of sports data. |