The Research On The Generation Of Infectivity In Ideological And Political Education In Colleges And Universities

Comrade Xi Jinping stressed at the national conference on ideological and political work in colleges and universities: "we should make good use of classroom teaching as the main channel,and strengthen ideological and political theory courses through improvement,enhance the affinity and pertinence of ideological and political education,and meet students' growth and development needs and expectations.This puts forward new requirements and points out new directions for ideological and political education in colleges and universities in the new era.The appeal of ideological and political education in colleges and universities focuses on the sense of The Times of the educational content and the sense of acquisition of the educated.The generation of its appeal is the internal expression of improving the affinity and pertinence of ideological and political education in colleges and universities,and is an important issue for the innovative development of ideological and political education in colleges and universities in the new era.The appeal of ideological and political education in colleges and universities is the situation that educatees actively create the appeal,which makes the educatees unconsciously affected by certain infectious body,stimulates the psychological needs and emotional needs of the educatees,and provides a positive driving force with truth,goodness and beauty factors in the cognition,emotion and behavior of the educatees.Marx's theory of cognitive development,positive suggestion and emotion,and infective education provide a solid foundation for the generation and development of the appeal of ideological and political education in colleges and universities.The appeal of ideological and political education in colleges and universities contains the true appeal,the good appeal and the beauty appeal,and has the characteristics of subject aesthetics,latent method,cheerful situation and emotional resonance.Ideological and political education in colleges and universities appeal is based on the ideological and political education activity generated,it contains a "person" and "content" two kinds of elements,the exhibition as the main body,object,content,method,situation,with theoretical knowledge persuasive discourse expression attraction and education,the main body of charisma run cooperatively generate attraction,the power of the infected person,finally realizes the effectiveness of the ideological and political education development.The formation of ideological and political education influence and ascension has its unique operation rule,in view of the current college students' own development needs and education activities to carry out the current situation of imbalance is not fully developed,we need to review the ideological and political education influence generated in the process of facing the reality of the situation,grasp the degree of effect,highlight the ideological and political education content cast people appeal;Pay attention to infiltration,strengthen ideological and political education carrier education appeal;Close to emotion,highlighting the ideological and political education of the situation of the human appeal;Grasp the aesthetic quality,improve the ideological and political education subject tree appeal,give full play to the ideological and political education appeal positive and upward efficiency,promote the ideological and political education spiritual power to material power,and then enhance the effectiveness of ideological and political education.