Research On Internet Behavior Influenced By Social Media

In recent years,the new media represented by micro-blog and WeChat have shown more diversified development trends,and the market segmentation has accumulated a steady stream of new users.Social networks generated huge driving force not only in the “85” and even the “00”,and the resulting Internet behavior had a profound impact on the entire ecosystem.New media is an important part of social media which has an irreversible influence on traditional media.Under the influence of new media,this impact will become more apparent.Objectively speaking,the impact does not mean replacement,but the deep integration of two different forms of media.The opportunities and values ??it brings cannot be predicted.Both media formats need to learn from each other and complement each other in order to maximize the effect.As a new media user,and through the observation of the new media platform,it is believed that the analysis of sociological perspectives into the Internet behavior has a strong reality,and it is also an innovation of classical theories of sociology.Based on literature research,this paper combines questionnaire surveys and content analysis methods,and from the perspective of sociological theories,attempts to conduct sociological analysis of the new media and the Internet behavior under its influence.Through combing the history of new media development,it analyzes the current status of new media development,common new media platforms and their characteristics.According to the information bearing content,the new media can be divided into four categories: instant chat,social networking,news,and entertainment.These four categories include all the types that are currently contained in new media.With the explanation of the characteristics of these new media,an in-depth analysis is conducted including the representation of the behavior of the Internet,the existing problems,and the social significance of Internet behavior from the perspective of new media.The various Internet behaviors on the new media platform are actually the epitome of the behavior of most people in the society.They can be well verified in their behavioral psychology and awareness,social awareness and so on.Therefore,this article hopes that through the sociological analysis of Internet behavior under the influence ofthe new media,it can provide more substantial empirical materials for research in this field,which will arouse everyone’s attention and research on Internet behavior,with a view to contributing to the future development of new media.