The Transmission Route Of Material Culture Education In Colleges And Universities

On September 10,2018,the National Conference on Education was held.It pointed out that "we should improve the system and mechanism of all-round,whole-process and all-round education,and constantly train generations of socialist builders and successors."The horn of education in the new era has been sounded."To strengthen and improve school aesthetic education in an all-round way,adhere to aesthetic education,cultural people,improve students’ aesthetic and humanistic qualities" has become a new requirement of the new era.Campus culture,especially as the material culture of campus "hard environment",plays an increasingly important role in school education and teaching activities.Campus material culture is the "first impression" of the whole campus culture and the material manifestation of the real university spiritual culture.In recent years,the material cultural carriers mainly consisting of campus cultural wall,campus architecture,campus landscape and school history exhibition hall are gradually changing the way of information transmission of school education and traditional education.The dissemination path of human information.Campus material culture,with its diverse forms of communication,full coverage of the means of communication,one-way communication and other characteristics,has become an effective tool and important means for major universities and secondary colleges to carry out cultural education.Authoritative information,educational orientation,educational achievements and so on can be released and displayed in time.The interaction between teachers and students and school management can be further strengthened.Information dissemination at school level can also be further guided.It can also become an important means of school administration and education and teaching.Teachers and students are the objects of campus culture,especially material culture.As the most direct and prominent terminal recipient of material culture communication content,material culture is located at the front of the whole information transmission and dissemination process,which greatly affects the accuracy and validity of campus material culture information dissemination.Therefore,the research on the dissemination way of campus material culture has become a very important issue.Important topic is also an important means and way to collect effective feedback of teachers’ and students’ material culture in the process of dissemination of campus material culture.It can enable planners and builders of campus material culture to understand and grasp the dissemination effect of the transmitted information among teachers and students timely and accurately,and according to the recipients.Feedback information to make more effective and better communication strategy.At the same time,the realization path of campus material culture communication is also an effective way to break the current bottleneck of campus material culture,and it is also an important measure to enhance the campus material culture dissemination.The information dissemination effect of campus material culture is the summation of teachers’ and students’ cognition,attitude and action.Based on the previous field investigation and analysis,this paper,starting from the perspective of organizational dissemination,comprehensively considers the nature of the University from the University of Chongqing,and chooses from the comprehensive university,the University of politics and law and the University of art.One,taking into account the three aspects of school level,college level and student level,adopts the methods of literature research,visiting and field investigation,and finally chooses the material culture of Southwest University,Southwest University of Politics and Law and Sichuan Academy of Fine Arts as the research objects.Through the preliminary investigation,this paper studies the representative and typical material culture of Chongqing University Campus,analyses the basic characteristics and overall characteristics of material culture,and tries to outline the overall dissemination channels of material culture in University campus,and then puts forward feasible countermeasures and suggestions to ultimately enhance the material culture education on campus.The dissemination effect.