Research On Competition Status And Communication Pattern Of Competitions In Chinese Sports Media Network

In recent years,the global sports Internet communication and sports Internet industry has grown rapidly.By preempting the copyright of top-level events,it has become a nexw bright spot in the new media communication and new media industry.Among them,sports media network giants occupy an important position in the sports network communication and sports network industry.China’s sports media network is driven by the country’s Internet to a strong east wind in the center of the world’s Internet stage.Driven by the national development strategy of"network space destiny community"and"network power",major sports media network companies frequently attack and rush to buy gold.The copyright of top international and domestic events,and hope to gain some in the development of sports event IP,and then occupy a favorable position in the sports communication and sports industry competition.In the wave of global sports network communication,"China’s sports media network company""a lot of joys and sorrows",some companies benefited from the situation,while some companies were"killed on the beach"fell apart.This paper summarizes the competition of CCTV Sports,Tencent Sports,Ali Sports,Wanda Sports,Suning Sports and Leshi Sports,and other major domestic sports network companies,and combines the competition rights of the world’s leading sports network companies such as ESPN,NBC sports and BBC sports.Experience in operation management,explore the intrinsic link between the copyright of sports events and the dissemination of sports events.It points out that the copyright of sports events is an important ecological element of sports media network communication.Facing the problems and the best development path in the development and dissemination of IP in sports events,it is not only the sports network.The objective summary and empirical analysis of communication is also a pioneering study of sports network communication theory.It is not onlly expected to fill the theoretical gap in the field,but also provide guidance for China’s sports network communication,sports network culture and sports network industry construction and development.