| Chinese professional football and market football has developed for nearly two decades.The number of football clubs was over a hundred at the very first,but now has reduced to dozens.The football competitive level has went down,and football club management was not ideal.The main reson of limiting football clubs’ development are as following:inadequate management system and simple business model.So,Chinese football has to be reformed thoroughly.Firstly,this article sums up other scholars’ studies on football club management system,business model and the laws,to show the research purpose and significance of this article.Secondly,describe the mentioned concepts.Thirdly,discuss the development status of football club,from outside and internal club management system to management structure points.Contrast the foreign clubs’ successful experience with native clubs’ experience to find out the shorts in native football club management,then propose reasonable measures.This study combines the management system and business model for the first time.This study also analyses the differences between foreign sports system and native sports system.So we encourage to improve the external environment of native football club,meanwhile,to improve the internal management and business model.Clearly defined ownership among the football club,football associatuin and corporation is need.The same as giving full play to football club’s company system.It can also turn the single title sponsor into the diversified business model.By taking public financing,developing football derivatives,improving game quality and setting up club brand to nurture the consumer market and expand club’s income.Finally,here will form diversified business model,and easy to enhance the market competitiveness of football clubs and seek the max profits.The aims of this study are to provide countermeasures to Chinese professional football and look forward to Chinese football club development prospect.Since the reform of Chinese sports system is still in the initial stage of exploration,football market system is instable,data collection and analysis system is not perfect,all above has some influence on the research results.In addition,the management system itself determines the characteristic of it’s closely link with the political basis.Within a specific range,it needs a process to achieve overall planning,coordination balance,and overall optimization.All of these bring some difficulties to this research. |
