Research On The Development Of New Media And The Moral Cultivation Of Contemporary College Students

In recent years,new media has been popularized and developed rapidly in our country,which has influenced people's ideology and behavior.College students are the most extensive and active group in the use of new media technology.They are immersed in the new media era and grow up in the new media environment,which is most influenced by the new media.As the one-child generation,a generation of reform and opening up,social transitions of one generation and network for the production of special symbols,and their ideological and moral qualities under the influence of new media in a series of new changes and characteristics.This article tries to under the background of the development of new media,through the survey data and typical cases,analyze the new mechanism of the influence of media on college students' ideological and moral qualities,focus on new media under the influence of new characteristics and new trend of college students' ideological and moral qualities,so as to seek countermeasures of moral cultivation of college students.General secretary Xi Jinping once said to the young people: "we should combine the correct moral cognition,the conscious moral cultivation,and the positive moral practice." In increasingly complicated modern society,we believe that the cultivation of moral wisdom cannot be neglected,only the "best known for knowledge,turn knowledge into wisdom",only with the aid of the positive factors for the development of new media to cultivate moral emotion,refined through moral will and develop good moral behavior,improve the moral practice ability,to promote the realization of the moral cultivation of contemporary college students,in order to realize the "China dream" provides strong spiritual power.