Research On The Development And Countermeasure Of Natural Resources In Hangzhou Holiday Sports Tourism Based On ASEB Raster

In recent years,more and more attention has been paid to sports tourism,which has become an important part of tourism industry.In the wave of development of leisure and experience economyunder the impact of domestic tourist demand and consumer attitudes toward the direction of thedevelopment of the experience,tourists are no longer satisfied with the single tourism,integration of modern tourism and leisure demand characteristics of sports tourism development to the resort sports tourism as an emerging sports industry.Accepted by more and more people but the holiday sports tourism in China only focuses on the development of the short term to bring huge economic benefits to the physical tourism resources development,and ignore the traditional holiday sports natural tourism resources.Hangzhou is rich in natural resources of sports tourism resort,Hangzhou Holiday Sports Tourism in recent years has obtained certain achievement,I use the ASEB method a new information analysis technology to help us more rational development and utilization of Hangzhou exclusive body unique tourism education natural resources,compared to the traditional SWOT analysis method it is,from the Perspective of visitors,emphasis is tourist experience activities and environment,so as to meet the needs of tourists spirit level,more suitable for the development of experience based products.This paper takes Hangzhou holiday sports tourism natural resources as an example,based on the results of the previous research,according to the theory of tourism motivation theory,tourism experience,tourism experience and benefit analysis of Hangzhou vacation sports tourism resources and tourist groups.According to the questionnaire survey and interview to collect data,ASEB grid analysis of Hangzhou vacation sports tourism resources,and according to the analysis results of Hangzhou sports tourism resort natural resources put forward suggestions to solve the problems of development of Hangzhou sports tourism resort in natural resources.To make a reasonable model for the natural resources of sports tourism in Hangzhou.