Study On The Football Communication Of The Chinese Modern Periodicals (1927-1937)

The 10 th meeting of the Central Leading Group for Deepening Reform led by General Secretary Xi Jinping in February 2015 reviewed and adopted the “Overall Plan for the Reform and Development of Chinese Football ”.The conference emphasized that the realization of the Chinese dream of a great rejuvenation of the Chinese nation is closely related to the dream of a strong sports nation in China.The development of the revitalization of football is an inevitable requirement for sports power.China’s football has entered a prosperous period,and China’s flourishing football culture has begun to spread in modern football.In 1929,legendary football player Li Hui tang proposed the concept of "Football is China’s national ball." 1927-1937 is the prosperity of modern sports news in China,the modern periodical football dissemination is part of the history of Chinese sports news,but also a "ladder" to understand the modernization process of China’s football.This article adopts the literature data method and historical analysis method.Starting from the establishment of the 1927 Nanjing National Government,the 1937full-scale anti-Japanese war broke out as the end point.It explored the history of the development of modern periodical football dissemination in China from 1927 to 1937.The paper is divided into four parts:The first part is the preface,which mainly discusses the research background,research basis,research purpose significance,modern sports journalism research,modern football research,and research ideas.The author has selected the modern periodical football of China retrieved from the full-text database of the Republic of China Library of Guangzhou Library.The historical materials covered in the report are the object of study.The collected historical materials of modern periodical football news are classified according to the content and theme of the report,and the general appearance of the modern periodical football report is reconstructed from the characteristics of the reports of football matches and the content of non-event football reports.The second part is the main part of the research.It mainly studies the modern periodical football dissemination(1927-1937)from three aspects: the campus football communication,the football competition of large-scale games,and the spread of football organizations.The results of the research show that: The topics are friendly matches,championships and mini-soccer matches.The non-competition reports oncampus footballs are reflected in the coverage of campus football affairs,the promotion of campus football education,the promotion of patriotism and physical fitness;the major sports football reports,the Olympic Games,the Far East Games,and the National Games.Football reports for major sports games are the main parts.Football reports from the Full Sports Association show an increasing trend in the number of reports.Photo reports are the main form of reporting.Football reports from the Far East Games have steadily increased the number of reports.Event reports have become more mature.The Berlin Olympic Games are reported.The focus and coverage of the report cover a wide range;the football association spreads reports about the regular events and friendly matches in the football community,football associations report non-competition concerns about football societies,attach importance to the popularization of football in society,and promote football from school to the community.The third part is the interpretation of modern Chinese periodical football communication.From the perspective of the path,framework,and theme of the dissemination of periodical football in modern China,the transmission path of modern periodical football in China is from school to society,from colleges and universities to football societies;the framework of the football coverage is complementary to events and non-event reports,promoting the spread of football;the theme of Chinese modern periodical football dissemination is cultural enlightenment and salvation.The fourth part is the inspiration for the development of contemporary football.Emphasis on football development law,create a football culture atmosphere;attach importance to campus football,develop various forms of football activities according to local conditions;attach importance to football organizations,lay a solid foundation for football.The influence of modern periodical football communication on the development of modern football has two points: the modern periodical football spread creates a paradox for the development of the modern football movement;the modern periodical football spreads the pace of football to society.Modern periodical football communication still has its lessons from the experience and lessons of contemporary football news dissemination and sports news dissemination.It emphasizes the social responsibility of sports news dissemination and attaches importance to the enlightenment task in the field of sports ideology.