America Goodwill Industries' Survey Report

As a new development model of charity industry,charitable supermarket has only been developed in China for only a short period of more than ten years.It has experienced a relatively twists and over development process.From the beginning of the year to now,most of them closed down,and the market level is low.It is difficult to break away from the reliance on government help,and the ability to obtain social resources is poor.The main reason is that the operation mode is not compatible with the national conditions.In recent years,our country's economy has developed rapidly and steadily,the living standard of the people has been steadily improved,the purchasing power is increasing,and the number of individual idle goods is increasing,which provides a sufficient resource for social donation for the charity supermarket.With the rapid development of information technology,the shared economy has become one of the hot topics in the social discussion.As a part of the shared economy,the charity supermarket has also won a new opportunity for development.The Goodwill Charity Supermarket is a hundred year symbol of the American charity supermarket.Its operation mode is the classic of the American local charity supermarket,which is emulated by the vast majority of charitable supermarkets.Therefore,this report selects the Goodwill Charity Supermarket as the object of investigation and research.It will be from the development process of the enterprise,the mature and standardized operation mode.To investigate the consumer's consumption situation and so on,analyze the successful experience of Goodwill Charity Supermarket,sum up the operation mode of charity supermarket which is suitable for China's national conditions,and provide experience for the future development of charitable supermarkets in China.This survey report is divided into five parts: the first part introduces the research background and significance of the investigation report.Based on the current background of our country,we have developed a good use of the idle market and reinvested the construction of charitable supermarkets to provide new ideas for the innovation and development of the charitable industry in China.The second part expounds the selection of the object of the survey,the design of the questionnaire,the design of the interview outline and the plan of the implementation of the investigation scheme.The design principles and the feasibility of the investigation report are taken into consideration.The audience group of the questionnaire is determined,and the operation model of the American charity supermarket is understood by the interview Goodwill management and the workers.Type.The third part is the survey and analysis of the consumer groups,and summarizes the statistics of the questionnaire,and analyzes the consumer's consumption factors,including consumption motivation,consumption preference,consumption demand,consumption habits and so on.The fourth part,through the interview staff and the study of a large number of relevant documents,deeply understand the operation mode of Goodwill Charity Supermarket in the United States,and analyze the feasibility of the successful experience of learning Goodwill in our country.By comparing the similarities and differences between China and the United States,this paper sums up the disadvantages of the existing operation mode in China,the lack of market mechanism,and difficult to take off.From the government support alone in the current market environment,we should carry out the reform and innovation in accordance with the national conditions of our country on this basis,and gradually establish a new pattern of the three modes of common development of the salvage model,the market model and the mixed mode.