Research On Sports Tourism Development In Shanxi Province Based On RMP Analysis

The domestic economy is making rapid progress,especially the efficient development of the cultural industry since the new era,which has promoted the progress of the whole tourism industry in China.The traditional tourism has not been able to meet the current tourists,and the new type of recreational and recreational participative,ornamental and vacation tourism projects have been further developed.As a branch of the tourism industry,it has both the basic nature of tourism and the entertainment of sports activities.Therefore,the development and development of sports tourism meet the needs of the current market.Shanxi Province has a long history and culture,rich resources and huge market,but is different from other provinces and cities in Shanxi Province,the development of sports tourism in shanxi is relatively backward,so the research on the development of sports tourism in Shanxi Province can be directly applied to few guidelines.This research USES the literature material method,expert interview method,questionnaire survey,on-the-spot investigation method,mathematical statistics,logic analysis and the theory of RMP analysis,using SPSS23.0 statistical analysis was carried out on the collected data,in Shanxi Province,on the basis of sports tourism resources and market,to carry on the design of sports tourism products.The related problems are sorted out and some countermeasures are given.The results are as follows:(1)In Shanxi Province has ancient history and culture,and enrichment of sports tourism resources of land,at the same time also is the junction of north and south areas of Shanxi Province,has good geographical location and transportation,laid the foundation for the development of sports tourism in shanxi.(2)From 2012 to 2017,the number of tourists and tourism revenue of Shanxi Province increased year by year;The development of sports tourism in Shanxi Province is mainly in the scenic area,and the resources are divided into participatory and ornamental sports tourism.(3)In Shanxi Province has rich cultural resources and a long,but didn't get the full development and utilization,especially the province folk sports tourism projects and traditional customs item class didn't get attention.(4)The imperfect system and protective measures for resource management in Shanxi Province need to improve facilities construction and safety supervision system;Lack of professional talents,the service quality of sports tourism is not very high.(5)In Shanxi Province sports tourism market has opened,tourists favorite types of sports tourism activities for entertainment and leisure participated,the project of the top six in ball,mountain climbing,road trips,swimming,fitness running and water recreation.(6)Diversified requirements for products of Shanxi residents;The developed products are not high in freshness,and the content of development is repetitive and has no distinctive features,which can't fully meet the needs of tourists.(7)Shanxi tourists have a little understanding of sports tourism,and strongly support the sports tourism industry.The growth of sports tourism products should be considered in many aspects and combine the local characteristics organically.(8)Propose several countermeasures and Suggestions for the existing problems in Shanxi Province: the sustainability of the ecological environment in Shanxi Province;Build Shanxi Province characteristic brand,increase propaganda,promote Shanxi image;Sports interests stimulate tourism consumption and combine sports and tourism departments in Shanxi Province;To train professional management personnel of Shanxi government;The relevant departments should strengthen security measures;According to the actual situation of Shanxi Province,sports tourism is carried out.