| Miluo is known as the source of dragon boat festival,the laudatory name of dragon boat hometown.Miluo's dragon boat race has a long history,is an indispensable cultural activity of local dragon boat festival,is also a popular sport with rich cultural connotation.This paper analyzes the related theories of sociology,anthropology,folklore and national traditional sports science,using the methods of literature,questionnaire and interview,taking dragon boat culture construction as the main research object,selecting the participants and spectators in the 2017 Miluo international dragon boat invitational competition as the investigation object,and making a case study on the cultural construction of the 2017 Miluo international dragon boat invitational competition.This paper reviews the relevant research on dragon boat culture and dragon boat culture construction.taking Miluo international dragon boat invitational tournament as an example,from the perspective of cultural construction,this paper investigates and analyzes the dragon boat water culture,dragon boat totem culture,dragon boat festival culture,dragon boat competition culture and the current situation of dragon boat development in Miluo international dragon boat invitational tournament,analyzes the deficiencies of Miluo international dragon boat invitational tournament culture construction,and puts forward some suggestions on strengthening the dragon boat culture construction path.Through the study,the conclusions are as follows:1.the significance of this study is mainly reflected in five aspects:(1)help to establish a positive social image of dragon boat project,promote the development of water sports;(2)it is helpful to promote urban reconstruction and improve environmental pollution;(3)help to improve the city's visibility,promote economic growth;(4)help to enrich the national fitness program group,the construction of "healthy China";(5)contribute to the promotion of international cultural exchange.2.the definition of dragon boat culture: dragon boat culture is a kind of ecological harmony,etiquette education,entertainment and leisure,totem worship,patriotic feelings,sports spirit and other aspects of material and spiritual sum under theconditions of specific traditional festivals and geographical environment.3.composition of dragon boat culture: according to the development and evolution of dragon boat culture,dragon boat culture is mainly composed of dragon boat water culture,dragon boat festival culture,dragon boat totem culture,dragon boat sports culture.4.Miluo dragon boat race culture construction problems,mainly reflected in five aspects:(1)river water quality and other natural environmental problems are increasingly prominent.The main performance is as follows: ?The situation of the water area of the stadium is poor;(2)the ecological environment around the river is poor;?The participants' awareness of environmental protection is poor;(2)the organizers of the scene festival atmosphere to create a lack of.The main performance is as follows: ? Single on-site celebration;(2)the lack of on-site celebration;?Site atmosphere construction is poor;(3)lack of participants' understanding of dragon boat culture.The main performance is as follows: ? Lack of knowledge of totem culture;(2)the lack of knowledge of competition rules;? Lack of participants' knowledge of dragon boat culture;(4)on-site cultural exchange and promotion is weak.The main performance is as follows:?Lack of cultural exchange activities;(2)the propaganda and promotion way is single;(5)under the modern economy,the problem of cultural heritage is prominent.The main performance is as follows:?The aging problem of dragon boat athletes is aggravated;(2)the loss of technological successors under the modern economy;?Insufficient funding from the government;(4)lack of dragon boat culture inheritors;(5)intangible cultural heritage is gradually buried.5.it is suggested to strengthen the cultural construction of Miluo dragon boat invitational race from five paths:(1)to strengthen the management of water,to cultivate the awareness of environmental protection in the waters of the masses.We can start from the followingaspects: ? Strengthen the management of river waters;(2)improve the ecological environment around the river;?Cultivate the environmental awareness of the waters of the masses;(2)to create a strong festival atmosphere,enrich the content of cultural activities.We can start from the following aspects: ? Enrich the content of the celebration;(2)continue the traditional celebration;? Create a strong festival atmosphere;(3)correct understanding of dragon boat culture,strengthen the popularization of cultural knowledge.We can start from the following aspects: ?Correctly understanding the value of dragon boat culture;(2)to strengthen the popularization of dragon boat culture knowledge;(4)pay attention to the dragon boat culture exchange,expand publicity and promotion channels.We can start from the following aspects:?Attach importance to dragon boat culture exchange;(2)expand the dragon boat culture promotion way;(5)establish dragon boat inheritance mechanism,guide and cultivate inheritors.We can start from the following aspects: ? Improve the dragon boat training place;(2)the development of dragon boat production technology;?Increase that number of young contestant;(4)establish a reasonable financial support mechanism;(5)guide and cultivate dragon boat culture inheritors. |
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