Study On Optimization Of Marketing Strategy For Fan Club Under The Concept Of "Internet +"

Through the analysis about the present situation of henan and thus the club’s marketing,find out the deficiencies,and through the O2 O marketing intervention optimization,the significance of this is that for the fans,can easily get club products via the Internet and to join the club business products and services;For the club,it can expand the number of fans,stimulate the consumption of fans,and bring high viscosity of fans market to the club.For merchants,more channels of publicity and promotion can be obtained from the Internet platform established by the club.Club managers in China,the popularity of Internet + model can quickly get the fans information,convenient for information collection and management to the fans,the security responsibility to individual,effectively reduce the stadium and football fans violence uncivilized behavior.Taking henan just football fans as the research object,through the literature method,questionnaire survey method,mathematical statistics,the following conclusions: 1.The fan consumption subject population aged 18 ~ 40 years old,monthly income between 3001 ~ 4000 yuan,consumption subject belongs to young and middle-aged people,has the stable income.2.Although there are many online marketing channels for the club at present,the marketing fails to fully understand the needs of fans and seriously lacks the interaction with fans.The social marketing of the club is mainly based on the information and text of the notification,which fails to mobilize the effective participation of the fans,and the interaction with the fans is insufficient.3.The production of the website is relatively rough,and it lacks younger and modern elements.The development of PC and mobile terminals online is not sufficient,and there is no good platform for marketing to fans,and there is no compliance and stable management system.Content of the brand construction is far less than 4.Because of the club,weak tasteless,lack of information,making this should have a large number of fans club since the media has no vitality and vigor,which leads to the club unable to establish a good brand effect,causing the club cost volume increase,combined with social development and regional specific factors,and the costs of fans is higher.5.The club is weak in external publicity and its own brand value is not fully explored.In view of the deficiency existing in the current construction industry football club,several Suggestions are proposed.2.Improve fan experience based on platform construction;3.Take the alliance business as the strategy to reduce the cost of fans;4.To expand the number of fans guided by precise positioning.