Sociological Anafysis Of Running Boom

Running boom phenomena emerged in recent years is a microcosm of China’s society during the period of transition,to spy out running boom phenomenon,we can sense the transition of the people’s sports demand and sports behavior during the period of transition,how an individual’s behavior produced and changed are not clearly,as well as why therunning boom generated in current society.In this paper,a microscopic cell named Running for Fun Group in the running boom was selected.By participating in the field investigation methods such as observation,questionnaire distribution,in-depth interview and text coding,this paper discussed the causes of individual running behaviors and the deep causes of running boom from the micro level.The individual running behavior has experienced the change of the previous intention-intention-action.Due to the simple and easy-to-use characteristics of running,the individual’s performance in the preparation stage of running is not obvious.For individuals to participate in the running process,involving the behavior change process of four dimensions: cognitive stage,the vivid relief,consciousness raise again,self evaluation,social support and the conditions of the action phase.When an individual transitions from the pre-intention stage to the action stage,it does not mean that the individual has completed the transition from the non-runner to the runner.This is because the individuals involved in the running process,there is also the situation of running the interrupt or exits,the cause of an individual participating in running unsustainable factors focused on the lack of sports fun,sports injuries,running behavior main body itself factors,lack of social constraints,etc.From the stage of running participation to the transition of running,it is important to help the relationship,strengthen management,stimulate control and social support.There is a certain inevitability of running boom in China.The social transformation is the root cause of the emergence of running fever in the current Chinese society: the dual drive of economy and policy provides the conditions for the development of road running.The weakening of the identity system and the disintegration of the unit system are possible for the emergence of running groups;Daily life and the spiritual world evolution makes the individual sports demand changes,people’s demand for sports in modern society,not only can solve the people health concerns,but also can take care of the individual self development and perfection.In the concrete practice of participating in sports,people hope that sports can provide the experience of physical activity and also provide spiritual seeking.The freedom,openness and individuality of the running movement respond to people’s demands for physical and mental development under the social transformation.Running eliminates the dangers of sitting for long periods of time,and it also provides the possibility for people to identify themselves mentally.The emergence of running groups satisfied expressive needs which is one basic needs of people in social life.The reasons why people participate in running include: improving physical health,obtaining running information,sharing running experience,obtaining self-identification and attribution,and meeting social needs.Running groups use running as an affiliation link,through the dual interaction of online accumulation and offline presence,sharing group norms,agreeing with group values,achieving individual goals,internalizing group goals,and obtaining self satisfaction.Finally,this paper discusses the problems in running boom and running behavior.Under the social transformation,new social conditions endow the running behavior with new meaning.Today’s running is physical,spiritual,social and cultural.Around simple running,new meanings and interests are gradually constructed.These meanings and interests also restrict its development while promoting the development of running.The problems of sports alienation,behavior interruption and withdrawal,non-scientific and non-normative issues in running heat restrict the continuous participation of the public in running.